QUALITY

1. PERCEPTIONS

1.1. GOODS

1.1.1. NEED MET

1.1.2. WANT

1.1.3. PRICE

1.2. SERVICE

1.2.1. CUSTOMIZED

1.2.2. PRICE

1.2.3. DESIRABILITY

2. SHARED

2.1. NEED/WANT MET

2.2. COST/PERCEPTION BALANCED

3. GOODS

3.1. PHYSICAL

3.2. INVENTORIED

3.3. QUALITY CAN BE MEASURED

3.4. CAPITAL INTENSIVE

4. SERVICES

4.1. NON PHYSICAL

4.2. CUSTOMIZED

4.3. LABOR INTENSIVE