1. Marketing & Communications
1.1. Marketing Support
1.1.1. Operations
1.1.1.1. Accounting
1.1.1.2. Administration
1.1.1.3. Travel / Accomodation
1.1.2. HR
1.1.2.1. Hiring
1.1.2.2. Career Development
1.1.3. Marketing Controlling
1.1.3.1. Market Research
1.1.3.2. Data Science
1.1.3.3. Reporting
1.1.3.4. Planning
1.1.3.5. Forecasts
1.1.4. Design & Production
1.1.4.1. Branding
1.1.4.2. Corporate Identiy
1.1.4.3. Concepts
1.1.4.4. Layout
1.1.4.5. Coordination of other service providers
1.2. Content Marketing
1.2.1. Inbound Marketing
1.2.1.1. Public Relations
1.2.1.1.1. Responsibilities
1.2.1.1.2. Tasks
1.2.1.1.3. Metrics
1.2.1.2. SEO
1.2.1.2.1. Responsibilities
1.2.1.2.2. Tasks
1.2.1.2.3. Metrics
1.2.1.3. Social Media
1.2.1.3.1. Responsibilities
1.2.1.3.2. Tasks
1.2.1.3.3. Metrics
1.2.1.4. Community
1.2.1.4.1. Responsibilities
1.2.1.4.2. Tasks
1.2.1.4.3. Metrics
1.2.2. Outbound Marketing
1.2.2.1. CRM
1.2.2.1.1. Responsibilities
1.2.2.1.2. Tasks
1.2.2.1.3. Metrics
1.2.2.2. Performance Marketing
1.2.2.2.1. Responsibilities
1.2.2.2.2. Tasks
1.2.2.2.3. Metrics
1.2.2.3. Events
1.2.2.3.1. Responsibilities
1.2.2.3.2. Tasks
1.2.2.3.3. Metrics
2. Sales
2.1. Channel & Partnerships
2.2. Business Development
2.3. Sales Representatives
2.4. Customer Success
2.5. Technical Account Manager
3. Product Marketing
3.1. Technical Documentation
3.1.1. Onboarding
3.1.2. Best Practices
3.1.3. Content for website and sales
3.1.4. Tutorials
3.1.5. Documentation
3.2. Product Marketing
3.2.1. Positioning
3.2.1.1. Persona-specific segmentation and creation of value propositions & USPs
3.2.2. Product Roadmap
3.2.3. Competitive Analysis
3.2.4. Translate Xapix’s GTM strategy into content for website and sales collateral