CULTURAL STEREOTYPES

1. Nature

1.1. A stereotype is a set of understanding of people or objects, which is driven by both the public perception and the individual experience, and is analyzed on the grounds of cultural dissimilarity.

2. Sources / Causes

2.1. Individual experience and absence of the experience (availability or absence of relevant communication)

2.2. Impact of the community (i.e. transfer of stereotypes that are taken less critically)

2.3. Education

2.4. Influence of Mass Media

3. Mechanism

3.1. The background drive is the type of perception

3.2. When we try to understand, we, prior to all, compare the new experience with the previous one

3.2.1. Ways to assess new experience:

3.2.1.1. Accept new experience

3.2.1.2. Reject new experience

3.2.1.2.1. provides sustainability of personal identity

3.2.1.2.2. limits your personality development

3.3. We effort to equalize everything to our background

3.4. Psychophysiologically our stereotypical perception is regulated by several factors including:

3.4.1. The idea of economy (through rejection and generalization)

3.4.2. The idea of self-safety (i.e. preservation of one`s own identity, the "holistic one"

4. Communication Value

4.1. Preservation of the personal identity

4.2. Preservation of national/ethnic cultures

4.3. Transfer of experience within the community

4.4. Preparation for further communication

5. Advantages / Disadvantages

5.1. MAJOR DRAWBACK: Stereotypes prevent our development, i.e. personal progress in terms of gaining experience, and advancing and perfecting crosscultural communication

5.2. ADVANTAGES:

5.2.1. Stereotypes facilitate information perception

5.2.2. Algorithmization of communication

5.2.3. Scaffolding of communication

6. Provide frameworking/structuring of communication