1. advantages of Elastic
1.1. cooperation efficiency
1.2. adaptability (adapted to very large brands as weel as small one)
1.3. speed: products get quicker to market
1.4. accuraty
1.5. simplicity: easy to use for both sides of businesses
1.6. interactivity
1.7. standardisation
1.7.1. all actors are familiar with the one plateform
1.7.2. already used by many brands, encourage other brands to join
1.7.3. easy for retailers to order differents brands from the same plateform
1.8. cost control (measurable costs savings) => immediate return on investments
1.8.1. no more paper brochure design
1.8.2. no more printing costs
1.8.3. no more transportation
1.8.4. decrease of costs in sales and marketing budget
1.8.5. no more paper waste: main advantage according to Volcom
1.9. dynamic tool
1.10. sustainability/environmental benefice
1.10.1. water saving
1.10.2. power saving
1.10.3. CO2 cut
1.10.4. avoid tree cutting
1.11. export opportunity PDF, XLS or on a POS, downloading opportunities (media packs)
1.12. stronger relationship with retailers
1.13. available 24/7
1.14. measurable impact on sales
1.14.1. more direct pre-orders
1.14.2. more repeated pre-orders
2. obstacles
2.1. importance of paper catalog (institutions like 3 suisses, la redoute, Ikea)
2.2. Nobody travel because of Covid (even sales force)
2.3. it takes time to get behavioral changes
2.4. companies want to be conscious about environment but also want to be smart about their business = difficukty lies in the mariage of those 2
2.5. Find the brand who will dare to take the step first (The North Face)
3. what is the current place of digital in the industry?
3.1. started in 2000
3.2. keypoint on how business should move on
3.3. all actors are very close to nature
3.4. in the next 20 years, everything that is on paper will disappear
3.5. part of the big movement towards sustainability
3.6. time of behavior changes
3.7. digital will be used in combination withTradeshows
3.8. Plumriver technologies already got a partnership with SIMA (North America)
4. actors of the industry
4.1. Brands
4.1.1. Patagonia
4.1.2. Volcom
4.1.3. Quicksilver
4.1.4. Roxy
4.1.5. Billabong
4.1.6. Protest
4.2. Sales Representative Agents
4.3. Retailers
4.4. Customers
5. Current problematic
5.1. get the consumers back into the stores
5.2. inefficiency/innacuracy and cost of paper brochure
6. how to solve the problematic
6.1. collective effort of brands and retailers
6.2. full and efficient collaboration between brands an retailers
6.3. compelling product offer
6.3.1. curated product offer
6.3.2. great merchandising
6.3.3. segmentation
6.4. Use a tool in order to connect the companies, their customers, the retailers and the final consumers (ELASTIC)
7. Path to getting digital
7.1. digitize the process
7.1.1. View Catalog, very dynamic
7.1.2. Dashboard
7.1.3. The tool (generate full books, PDF format
7.1.4. Output: swipe pages on an ipad, no risk to loose it
7.2. Integrate dynamic tools
7.3. Bridge the gap (get orders in)
7.4. Fully embrace it
8. Eurosima role in all this
8.1. goal as an association: give support with what is best and how the buisiness will be in 5/10 years
8.2. looking to start a partnership similar to the one with SIMA in the US
8.3. Shared vision between EUROSIMA and Plumriver for sustainability
8.3.1. digital catalog as an industry standard
8.3.2. develop a set of sustainability goals
8.3.3. support business sustainability efforts & environmental work
8.3.4. advocate ansd educate to advance retailer and manufacturer adoption