MARKETING PLANNING FOR BUSINESS STARTUPS

1. MARKETING AND ENTREPRENEURSHIP

1.1. UNDERSTANDING CUSTOMERS

1.2. DELIVERING VALUES TO SATISFY CUSTOMERS

1.3. DOING IT AT A PROFIT

2. MARKETING MIX

2.1. PRODUCT

2.1.1. PACKAGING

2.1.2. QUALITY

2.1.3. VARIETY

2.1.4. WARRANTY

2.1.5. DESIGN

2.1.6. SERVICES

2.1.7. BRANDING

2.2. PRICE

2.2.1. COST-BASED PRICING

2.2.2. VALUE-BASED PRICING

2.2.3. COMPETITOR-BASED PRICING

2.2.4. ALL OF THE ABOVE

2.3. PROMOTION

2.3.1. SALES PROMOTION

2.3.2. ADVERTISING

2.3.3. PUBLIC RELATIONS

2.3.4. SOCIAL MEDIA MARKETING

2.4. PLACE

2.4.1. DIRECT CHANNEL

2.4.2. ONLINE SALES

3. MARKETING PLAN

3.1. DATA COLLECTION AND ANALYSIS OF CUSTOMERS, COMPETITORS AND MARKETING ENVIRONMENTS

4. IMPORTANT CONCEPTS

4.1. NEEDS

4.2. WANTS

4.3. DEMAND

4.4. VALUES

4.5. SATISFACTION

5. MARKETING SEGMENT, TARGET CUSTOMERS AND POSITIONING

5.1. MARKETING SEGMENT

5.1.1. GEOGRAPHICS

5.1.2. DEMOGRAPHICS

5.1.3. PSYCHOGRAPHICS

5.1.4. BEHAVIORAL

5.2. TARGET CUSTOMERS

5.2.1. GENDER

5.2.2. AGE

5.2.3. SHARE COMMON NEEDS

5.2.4. CHARACTERISTICS

5.3. POSITIONING

5.3.1. PERCEPTIONS

5.3.2. IMPRESSIONS

5.3.3. FEELINGS

6. CUSTOMER RELATIONSHIP MANAGEMENT

6.1. TO BUILD THE RELATIONSHIPS WITH EXISTING CUSTOMERS

6.2. TO TURN EXISTING CUSTOMERS INTO LOYAL CUSTOMERS

6.3. TO BUILD A WIN-WIN AND SATISFYING RELATIONSHIP WITH CUSTOMERS