RETAILING MANAGEMENT
von Nhi Nguyễn Thị Yến
1. MERCHANDISE MANAGEMENT
1.1. Merchandise
1.2. Buying Merchandise
1.2.1. Vendor
1.2.2. Evaluation
1.2.3. Source
1.3. Pricing
1.4. Retail Communication Mix
2. STORE MANAGEMENT
2.1. Operation
2.1.1. Starting
2.1.2. Launching
2.1.3. Assessing
2.2. Store layout, Design
2.3. Customer Service
3. RETAILING ENVIROMENT
3.1. Types of Retailers
3.2. Muti-channel
3.3. Customer buying behavior
3.3.1. Insights
3.3.2. Data
3.3.3. Market Research
3.4. Market
3.4.1. S.T.P (segmentation, targeting, and positioning)
3.5. Competitors
4. RETAILING STRATEGY
4.1. Strategies
4.1.1. Product Development
4.1.2. Market Development