Developing New Products and Service

1. New Products Development Process

1.1. 1. New-Product strategy development

1.2. 2. Idea Generation

1.3. 3. Screening and evaluation

1.4. 4. Business analysis

1.5. 5. Development

1.6. 6. Market testing

1.7. 7. Commercialization

2. What is a New Product?

2.1. Newness Compared with Existing Products

2.2. Newness from the Consumer's Perspective

2.3. New in Legal Terms

2.4. Newness from the Organization's Perspective

3. Why Product and Services Succeed or Fail

3.1. Marketing for New-Product Failures

3.1.1. Insignificant point of difference

3.1.2. Incomplete market and product protocol before product development start

3.1.3. Not satisfying customer needs on critical factors

3.1.4. Bad timing

3.1.5. No economical access to buyers

3.1.6. Poor execution of the marketing mix

3.1.7. Too little market attractive

3.1.8. Poor product quality

3.2. Organizational Inertia in New Product Failures

3.2.1. Encountering "groupthink" in task force and continue meeting

3.2.2. Avoiding the "NIH" problem

4. Classifying Products

4.1. Consumer Products

4.1.1. Convinience

4.1.2. Shopping

4.1.3. Specialty

4.1.4. Unsought

4.2. Business products

4.2.1. Installation

4.2.2. Accessory equipment

4.2.3. Supplies

4.2.4. Industrial services