Multi Variant Optimization
von Steve Han
1. Retargeting
1.1. Frequency
1.2. Prospecting
2. Size
2.1. 160x600
2.2. 300x250
2.3. 336x280
2.4. 728x90
3. Week Day
3.1. Monday
3.2. Tuesday
3.3. Wednesday
3.4. Thursday
3.5. Friday
3.6. Saturday
3.7. Sunday
4. Time
4.1. 0:00 to 4:00
4.2. 4:00 to 6:00
4.3. 6:00 to 8:00
4.4. 8:00 to 10:00
4.5. 10:00 to 12:00
4.6. 12:00 to 14:00
4.7. 14:00 to 16:00
4.8. 16:00 to 18:00
4.9. 18:00 to 20:00
4.10. 20:00 to 22:00
4.11. 22:00 to 24:00
5. Creative Style B
5.1. Media Plan
5.1.1. nytimes.com
5.1.2. cnn.com
5.1.3. babycenter.com
5.1.4. parenting.com
5.1.5. bhg.com
5.1.6. wallstreetjournal.com
5.1.7. faebook.com
5.1.8. youtube.com
5.1.9. restaurants.com
5.1.10. cracked.com
5.1.11. deviantart.com
5.1.12. oprah.com
5.1.13. huffingtonpost.com
5.1.14. msnbc.com
5.2. Contextual Targeting
5.2.1. Contextual 1
5.2.2. Contextual 2
5.3. Behavioral Targeting
5.3.1. Behavioral 1
5.3.2. Behavioral 2