Global advertising agency industry

1. Political

1.1. To 2050, international trade to quadruple , the next wave of "globalisation" (SMH, 2015). ​

1.2. To 2050, more interactivity; increasing public and private (multinational) trade and commerce; economic equity important; NGOs growth but less engagement of them; Danger of coalition and network power, governing and cooperation get harder (NGO Major Group, 2019, 2017; DNI, 2017; SMH, 2015; Bertelsmann, 2012; NIC, 2012). ​

1.3. To 2035, global governance and cooperation essential; multi-polarity or multi-nodal; UN and national governments less effective and more divergent; dissatisfaction; dishonesty (Chinese Government, 2021; Dennis, 2021; Schmertzing, 2021; WEF, 2021, 2020a, 2018; Union of International Associations, 2021; Andersson, 2019; ESPAS, 2019; IPSOS, 2019; Brass et al, 2018; NIC, 2017a, 2017b, 2017c; UN, 2017a, 2017b; Valskakis, 2010; EUISS, 2010).​

1.4. 2030-2050 the UN role in sustainable development is mainly mass communication (UN, 2015). ​

2. Technological

2.1. To 2050, the internet of things (IoT) and artificial or augmented intelligence, technology and innovation as well as the shift to a low carbon economy are key drivers; all companies are digitally transformed and all industries interdependent; global standards and data are key; multiple new winners; EU / US convergence (FitchSolutions, 2020; Kaufmann et al, 2018; Publicis Groupe, 2017).​

2.2. Internet​ advertising (and access), internet-enabled devices, change, quality​ (Marketline, 2021; Neff, 2021; NASDAQ OMX, 2017; ESPAS, 2019; Dow Jones, 2009).​

2.3. Digital platforms: Choice, precision; on-demand TV (Neff, 2021; Karg, 2020; WARC 2020) .​

2.4. From 2030 to 2035, technological discontinues, e.g., employment risked, lowered economic growth, intrusiveness reaches mostly everyone (WEF, 2021; NIC, 2017a, 2017b).​

2.5. Regulated acess to secure big data, via digital platforms, can help solve the world's problems (WEF, 2021d). ​

3. Legal

3.1. Legal services firms need to provide business solutions, "additional expertise" (other disciplines) as core, law outsourced (Wilkins, 2018; Friedmann, 2017;; Friedmann, 2016, April 12, May 6).​

3.2. The United Nations must change to adapt to new tasks and raise resources (O'Brien, 2017; Stephen, 2017; Deloitte, 2016). ​ I read this as the global governance system, a network and coalitions of organisations.

3.3. "Machine statements of advice" and "machine statements of law" a possibility, although limitations (Walter, 2019).​

3.4. Big data policing a possibility, but not now (Ferguson, 2017).​

4. Ecological

4.1. Natural climate solutions; carbon sequestration and renewables, business and policy collaboration; sustainable growth possible by 2030 as is net zero emissions by 2050 (WEF, 2021e; SHELL, 2021; IEA, 2020; Hecht et al, 2015). ​

4.2. From 2030 to 2035, global shortage of resources; climate change, environment and health issues; any first world crisis makes us unsustainable, community a solution / fall-back (WEF, 2021; WEF and McKinsey & Company, 2021; Brown, 2017; NIC, 2017a, 2017b; Bertelsmann, 2012).​

4.3. Innovation- driven advertising markets​ (Rainey, 2021).​

5. Economic

5.1. In 2060, world trend real GDP growth declines to 2%; reduce transaction costs (The World Bank, 2021; World Bank Blogs, 2021; Guilmetta et al, 2018; OECD, 2018).​

5.2. To 2030, global economic growth to cancel out national economic differences; China, India and Africa growth (ESPAS, 2019; WEF, 2018; NIC, 2017a, 2017b). ​

5.3. Growth is always possible when balanced with, social acceptance and ecological responsibility; unevolved political economy trade-offs threatening (Shehab et al., 2020; Andersson, 2019). ​

5.4. Vaccinations; growth in consumer income and spending, advertising spending are global industry growth drivers, (Marketline, 2021; IBISWorld, 2020). ​

5.5. Pandemic boon, more collaboration and CGI to cut advertising costs ​ (Neff, 2021; Robinson, 2005).​

5.6. Global advertising education (LaFerle et al., 2009).​

5.7. Global growth industries (Shehab & Drzeniek, 2020). ​

5.8. Economies increasingly synchronised by coalition and network membership, and there are core and periphery groupings, but not inclusive; the global business cycle is increasingly less volatile; regional trading-blocks lessen that stability (Belke et al, 2017; He et al, 2012; IMG, 2007). ​

5.9. Invest in sustainable growth; creativity; R&I, openness; Nationally Determined Contributions not sufficient to counter climate change—global determinations are necessary; not biofuels; not dishonest protectionism; seas to swamp cities by 2100 (WEF, 2021b, 2020a, 2020b; Barattieri et al, 2021; EU, 2020, 2019; Goldman Sachs, 2019; Weifang et al, 2020; Audrey et al, 2018).​

5.10. Localities have value communicated in their products, regardless of where the products are; global cities / supply chains need reforming to be more inclusive to global growth; colonial systems benefit the home country of origin and may have caused an OECD investment bias still present today, so invest outside the 37/195, rural areas too (Parnreiter, 2019; Sintserov, 2019; Bunker, 2003).​

6. Societal

6.1. Humanisation, health first​ (ESPAS, 2019; SHELL, 2019)​

6.2. In 2050, all world religions present, with lots more Muslims; Chinese, Spanish, English, Hindi-Urdu and Arabic the most spoken languages (PEW, 2017, 2015; Cactus, 2017). ​

6.3. Social media, via ethics, not / to safeguard democracy from neoliberalism (Reisach, 2020).​

6.4. Advertising must be valued as a positive ​changer, for good (Rosengren et al, 2015; Cappo, 2003).​

6.5. To 2050, interdependent organisations a must (WBSCD, 2020).​

6.6. More slack, incorporate world-critical into mission-critical, shorter supply chains or supply chain interdependencies, and interpersonal communication (Deutsche Welle, 2020). ​

6.7. More, smaller, and single-parent OECD families; CSR- / nature- and productivity-driven consumer behaviour; virtuality; demand for experiences over products (Mao et al, 2019; Hajcowitz et al, 2012; OECD, 2011).​

6.8. Through construction industry transformation, global society's future built environment can cope with mass urbanisation, mass ruralisation and elite new settlements; a new society on Mars, fully automated (ASCE, 2021; Control Solutions, 2021; Szocik et al, 2020; Engels et al, 2019; Campa et al, 2019).​

6.9. Global demographic trends cancel out national ones, e.g., growing global middle class and ageing West; Population growth, especially in Africa, global urbanisation, increased energy required; Population decreases in some 50 other countries including the OECD (ESPAS, 2019; Ceccorulli et al, 2017; NIC, 2017d, Bertelsmann, 2012). ​

6.10. "Risk society", we are dominated by man-made bads, science is losing credibility, catastrophes are more likely; we feel less safe in the world, more protectionist (Baxter, 2020). ​

6.11. Society's employer class has failed in providing sustainable careers, causing many people to be counter-evolutionary. We need a planetary system that redesigns work around interdependencies, countries that is (Pritchard, 2015). ​

6.12. New tchnologies, such as 5G, quantum computing, artificial intelligence and biometrics, must be gotten beyond and their benefit to global society understood (Miles, 2019). ​