Boys & Girls Club of Lubbock

1. Villain: YWCA

1.1. Any competing summer programs and after school programs

2. their website: https://lubbockbgc.org

3. Frustrations/Doubts

3.1. Posts photos from camp however not genuine and lacks authenticity

4. Bigger Picture: Changing the Lubbock community

4.1. Especially the East Side

4.1.1. A lot fo these workers consider themselves to be mentors to these use young kids in the community

5. Current Customer/Target Audience

5.1. Desires/Wants: Safe and fun place for kids to spend their summers, development,

6. Communication Campaign

6.1. Facebook and Instagram Posts/Flyers

6.2. Social Media is outdated and lacks original and quality content

7. Bigger Picture/Philosophical

7.1. The overall growth and character development of kids

7.1.1. How does this impact the overall impact of the Lubbock Community?

8. HeroesS: The parents who want to give to this program and help it grow