1. Short Term
1.1. Reduce Business overheads
1.2. Successfully build a reputable name
1.3. Aquire a high level of customer service
1.4. Be fully aware of any competitors and recognise their strengths
1.5. Create an employee incentive program to retain staff
2. Parent of a child
3. Market Analysis
3.1. Industry Background
3.1.1. Modernisation in the equine industry is slow.
3.2. Typical Customer Profile
3.2.1. Lower equine economic status
3.2.2. Lack of knowledge on transporting horses
3.2.3. Broken transport owner
3.3. Seasonaliity/Trends
3.3.1. Equestrian is on the upwards trend of being luxury and desired
4. Key Objectives
4.1. Long Term
4.1.1. Increase total income of the business by 15% in 2 years
4.1.2. Operate globally
4.1.3. Increase the company's share in it's market
5. Competition
5.1. Competitors
5.1.1. Horse Float Companies
5.1.2. Horse Float Hire
5.2. Our Advantage
5.2.1. We take all hassles and financial burdens of purchasing and hire of floats. HUVER operates whilst alleviating the hassle of hiring and buying floats, knowledge on transporting horses and the use of an appropriate towing vehicle.
6. Finances
6.1. Establishment Costs
6.1.1. Cost of the App to be made
6.1.1.1. $80k
6.1.2. Insurance Costs
6.1.2.1. Public Liability ( Each transporter will also require this)
6.1.2.1.1. $750
6.1.3. Marketing Costs
6.1.3.1. $5000
6.2. First Year Projections
6.2.1. profit and loss
6.2.1.1. Profit
6.2.1.1.1. $150k
6.2.2. Cash Flow
6.2.2.1. Approx $10.3k per month
7. Executive Summary
7.1. Overview
7.1.1. A business based though an app; designated to transporting horses locally through the use of local horse float owners that have the ability to tow. HUVER will offer a unique experience similar to ride-share apps, for horse owners to be able to ‘catch a ride’ with their beloved animals via an app.
7.2. Products and Services
7.2.1. Transport for Horses, hiring of service, hiring of equipment, delivery of horse feed.
7.3. Key Objectives
7.3.1. Provide a service that is professional, well trusted and economical whilst making capital by taking a percentage of profit form each transportation made via the app.
7.4. Financial Overview:
7.4.1. Alike to Uber, we will charge a certain amount per km based on the time, distance, location and amount of horses needing to be transported. From this, we will take a 7% of each ride made.
7.5. Marketing Strategy
7.5.1. The company will utilise all social media platforms, with an emphasis of advertisements within the horse industry in the form of posters, discount codes etc. To gain recognition in the unique market, it will need to be aimed and advertised at horse competitions on a large scale that attract large amounts of spectators. The company will also seek endorsements through influencers and equestrian athletes so that they can piggy back our brand into the Equine Community.
8. SWOT Analysis
8.1. Strengths
8.1.1. A unique business that is filling a large gap in the market.
8.1.2. A diverse market reach for many equine owners.
8.1.3. Economical advantage to both horse owners and transporters.
8.1.4. Can assist in equestrians attending events more frequently to fulfill a professional career in the industry.
8.1.5. Utilises underutilized skills in the equestrian industry.
8.1.6. Strong marketing advantages available through the collaborative equestrian community.
8.1.7. Insurance prices for this unique experience will need to be tailored and may be costly to the company.
8.1.7.1. Solution
8.1.7.1.1. Compare insurance costs and investigate custom plans to suit the business.
8.2. Weaknesses
8.2.1. Dangerous concepts due to horses being unpredictable in different transports.
8.2.1.1. Solution
8.2.1.1.1. Ensure that all transporters hold the correct level of training to deal with transporting horses. Insurance to cover worst case scenarios of accidents etc.
8.2.2. Police Checks will need to be thorough due to assets (both horses and transport) being of a high value to individuals.
8.2.2.1. Solution
8.2.2.1.1. Ensure that all Police checks are received by HR and investigated before becoming a transporter available through the app.
8.3. Opportunities
8.3.1. Opportunities for growth on a national and international level.
8.3.2. Expansion of the company could lead to further options available such as multi-stop options.
8.3.3. Minimal/nil competitors in the area.
8.3.4. Will receive high media and marketing coverage due to the equine industry being close knit.
8.4. Threats
8.4.1. The unique idea has the ability to be copied due to the likelihood of a being popular nature.
8.4.1.1. Solution
8.4.1.1.1. Competitive prices
8.4.1.1.2. Future planning for new ideas to branch out the company
8.4.2. Negative experiences from equine owners and drivers could drastically make potential consumers question their trust in the reliability of the company.
8.4.2.1. Solution
8.4.2.1.1. Ensure that all parties receive exceptional experience, professional service and the best economical means of travelling.
9. Contingencies
9.1. COVID19 Restrictions
9.1.1. Stop of Business
9.2. Horse flu pandemic
9.2.1. Stop of Business