Communications Across Cultures
von Ilham Febri Setiahadi 204
1. Cultural noise in the communication process
1.1. it is important to understand which cultural variables cause noise in the communication process
1.2. When a member of one culture sends a message to a member of another culture, intercultural communication takes place
2. Communication is a critical factor in intercultural management problems
2.1. Culture is transmitted and perpetuated through communication in one form or another
2.2. Culture and communication are so closely intertwined that they are, in essence, synonymous. By understanding this relationship, managers can move towards constructive intercultural management
2.3. a manager to communicate effectively across cultural boundaries will largely determine the success of international business transactions or the outcome of a culturally diverse workforce
3. The Culture-Communication link
3.1. One can communicate effectively depends largely on how similar the other person's cultural expectations are to our own.
3.2. Cultural gaps can be overcome by learning about and understanding these variables and how to adapt to them.
4. Social media has a great impact on global business today
4.1. International business managers or non-profits around the world are grappling with the question of how to benefit from the growing use of social media
4.2. Global business managers are realizing that these social networks are potential sources of rich information, outside the normal chain of communication
4.2.1. the large number of users presents a considerable opportunity for marketing
4.3. many companies are testing social networks to market their products or services and get feedback
4.3.1. Others feel that the audience is too general and does not function as well as to be able to target their message to specific demographic markets.
4.4. can have a considerable impact on global businesses and are also affecting political and social trends
5. The communication process
5.1. the process of sharing meaning by conveying messages through means such as words, behavior, or material artifacts. Managers communicate to coordinate activities, disseminate information, motivate people, and negotiate future plans.
5.1.1. The more different the cultures of those involved, the greater the likelihood of misinterpretation.
5.1.1.1. Communicative behaviors depend largely on the culture in which we were raised. Culture, therefore, is the basis of communication. And, when cultures vary, communication practices also vary.