1. location,locations
1.1. bad location
1.1.1. could lower the customers
1.1.2. could hinder the visibility
1.1.3. lowers the potential
1.2. good location
2. Place
2.1. Publics
2.1.1. Financial
2.1.2. Media
2.1.3. Government
2.1.4. Local
2.2. Competetiors
2.2.1. sell your product differently
2.2.2. might have it harder
2.2.3. earn and build trust of customers
2.3. Environment
2.3.1. Affects your sales
2.3.2. Micro
2.3.2.1. Labor
2.3.2.2. Raw Material
2.3.2.3. Transport
2.3.2.4. Wages
2.3.2.5. Suppliers
2.3.2.5.1. Provide resources
2.3.3. Macro
2.3.3.1. Political
2.3.3.2. Economic
2.3.3.3. Social
2.3.3.4. Technological
2.3.4. Internal The Company
2.3.4.1. Processes
2.3.4.2. Training
2.3.4.3. Management
2.3.4.4. Retention
2.3.4.5. Purchasing
2.3.5. Demographic
2.3.5.1. Size
2.3.5.2. Location
2.3.5.3. Change in age
2.3.5.4. Change in generations
2.3.5.5. Increasing diversity
2.3.6. Economic
2.3.6.1. Changes in income
2.3.6.2. Income distribution
2.3.6.3. Affect buying power
2.3.7. Natural
2.3.7.1. Shortages
2.3.7.2. Increased pollution
2.3.8. Technological
2.3.8.1. rapid changes
2.3.8.2. New products
2.3.9. Political
2.3.9.1. Media pressure
2.3.9.2. legislation
3. Research
3.1. Develope
3.2. Define
3.3. Implement
3.4. Interpret
3.5. What
3.6. Where
3.7. When
4. Communication
4.1. Messages
4.2. Promotion mix
4.2.1. Advertising
4.2.1.1. Paid
4.2.1.2. TV
4.2.2. Sales promotion
4.2.2.1. Short term
4.2.2.2. Campaigns
4.2.2.3. Sales offer
4.2.3. PR
4.2.3.1. Build good relations
4.2.4. Personal Selling
4.2.4.1. Customer interaction
4.2.5. Direct Marketing
4.2.5.1. Engaging directly
4.3. Planning
4.3.1. Who
4.3.2. Goal
4.3.3. Most Important
4.3.4. Appeals
4.3.5. Marketing Mix
4.3.5.1. Product
4.3.5.2. Price
4.3.5.3. Place
4.3.5.4. Promotion
4.3.5.5. People
4.3.5.6. Principle
4.3.5.7. Process
4.3.5.8. Perfomance
5. Products
5.1. Brands
5.1.1. Name
5.1.2. Term
5.1.3. Design
5.1.4. Symbol
6. Customers
6.1. Selling
6.1.1. hard style
6.1.1.1. agressive
6.1.1.2. persuasion
6.1.2. Consulting sales
6.1.2.1. active listening
6.1.2.2. helping
6.1.3. Cycle
6.1.3.1. Positive opening
6.1.3.1.1. trust
6.1.3.2. assesment
6.1.3.3. solution
6.1.3.4. closing
6.2. behaviours are different
6.2.1. why,what,where and when they want it
6.2.2. different buying decisions
6.2.3. influenced
6.2.4. satisfied differently
6.2.5. age
6.2.6. location
6.3. values
6.4. B2C
6.5. B2B
6.6. CRM-system
6.6.1. manage customer
6.6.2. customer data
6.6.3. communication
6.6.4. integration
6.7. Targeting
6.7.1. Mass Marketing
6.7.1.1. Not effective anymore
6.7.2. Segmentation
6.7.2.1. Geographic
6.7.2.1.1. Continents
6.7.2.1.2. Nation
6.7.2.2. Demographic
6.7.2.2.1. Age
6.7.2.2.2. Religion
6.7.2.3. Psychographic
6.7.2.3.1. Social class
6.7.2.3.2. Lifestyle
6.7.2.3.3. Personality
6.7.2.4. Behavioural
6.7.2.4.1. Knowledge
6.7.2.4.2. Attitude
6.7.2.4.3. User status
6.7.3. Niche
6.7.4. Local
6.7.5. RFM-model
6.7.5.1. Recency
6.7.5.2. Frequency
6.7.5.3. Monetary
7. Needs a Price
7.1. High means high demand
7.2. If too high could scare away customers
7.3. If too low customers might think less valuable
8. Needs Sales
8.1. need a certain approach
8.1.1. might be product orientated
8.1.2. might be forcefull
8.1.3. might be customer orientated
9. Consumer Behaviour
9.1. Psychological
9.1.1. Motives
9.1.2. Needs and emotions
9.2. Demographic
9.2.1. Age
9.2.2. Location
9.2.3. Income
9.2.4. Gender
9.3. Social
9.3.1. Culture
9.3.2. Family
9.3.3. Group