1. THE OUTCOMES
1.1. To move off of the current process for webstructure - It is too hard to manage
1.2. To grow from $200M to $300M by 2025
1.2.1. Plan on 40-50 M in new revenue via acquisitions / year
1.3. In Re Residential
1.3.1. To grow by 6-7%
1.4. To be the first platform that has rolled up the RESIDENTIAL septic business
1.5. To be able to make short term investments to drive up residential business
1.6. To have a path to rapidly integrate current acquisitions (and extract / leverage brand value were necessary)
1.7. To have a way to rapidly integrate new acquisitions
1.8. to STOP having to deal with multiple platforms
1.9. To have better data across the board
1.10. To be prepared for the FALL
1.11. To support local efforts with stronger focus on legacy brand campaigns
1.12. To have a unified positive brand acros - commercial / industrial / municiple / residential
1.13. To have local strategies for Residential
1.13.1. local content on local websites
1.13.2. To not compete with WR
1.14. To have a partner that can make everything scalable and secure
1.14.1. easy onboarding
1.14.2. First class support for small team
1.15. To have a federated system of content
1.16. To have support on cleaning and aligning all listings / SEO
1.17. To avoid "big bad guy" perception in some markets (VT)
1.18. To create personalized local experiences (especially for Residential)
1.19. To move from "tank centric" to customer centric"
1.20. To GROW ORGANIC SEARCH
1.20.1. TO ACQUIRE MORE CUSTOMER DATA - (EMAIL / PHONE / ETC)
1.21. TO BE ABLE TO CLOSE THE LOOP
1.22. To have a partner that is PROACTIVE - not REACTIVE in strategy and execution
2. THE AUTHORITY -SERVICES CONTENT-
2.1. BUSINESS
2.2. MUNICIPLE
2.3. INDUSTRIAL
2.4. RESIDENTIAL
2.4.1. RESIDENTIAL SEPTIC
2.4.2. RESIDENTIAL PLUMBING
3. THE LOCAL EXECUTION PROTOCOL
3.1. LOCAL AUTHORITY (FROM WR CORPORATE)
3.1.1. "A WINDRIVER COMPANY"
3.2. LOCAL BRAND (OPTIONS KEEP BRAND OR INTEGRATE)
3.3. SERVICES OFFERED LOCAL
3.4. LOCAL CONNECTION (THE PEOPLE)
3.4.1. LOCAL SOCIAL
3.5. LOCAL SEO ALIGNMENT (LISTINGS CLEANUP & OPTIMIZATION)
3.6. LOCAL ADVERTISING EXECUTION
3.6.1. PPC
3.6.2. SOCIAL ADS
3.7. LOCAL DATA
3.8. LOCAL WORK (EXAMPLES)
3.9. LOCAL TESTIMONIALS
4. THE MARKETS
4.1. WR NORTHEAST
4.1.1. LOCAL BRANDS
4.1.1.1. VT
4.1.1.1.1. HARTIGAN
4.1.1.1.2. DIMMICK
4.1.1.2. NH
4.1.1.2.1. FELIX
4.1.1.2.2. EASTERN PIPE
4.1.2. WR LOCAL
4.1.2.1. ALL OTHER LOCATIONS
4.2. WR MID-ATLANTIC
4.2.1. LOCAL BRANDS
4.2.1.1. KLINES SERVICES
4.2.1.1.1. MA
4.2.1.1.2. PA
4.2.1.2. FRANC Environmental
4.2.1.2.1. Ivyland, PA
4.2.1.3. KOBERLIEN
4.2.1.3.1. Honsdale, PA
4.2.1.4. DE
4.2.1.4.1. ROSEY's
4.2.2. WR LOCAL
4.2.2.1. ALL OTHER LOCATIONS
4.3. WR SOUTHEAST
4.3.1. LOCAL BRANDS
4.3.1.1. COOKES SEPTIC
4.3.1.2. BISHOP THEIM SEPTIC
4.3.1.3. METRO ROOTER
4.3.2. WR LOCAL
4.3.2.1. ALL OTHER LOCATIONS
5. THE TOOLS
5.1. SCORPION PLATFORM
5.1.1. CONTENT MANAGEMENT
5.1.2. MULTILOCAL ONBOARDING AND MANAGEMENT
5.1.3. PUBLISHING
5.1.3.1. BLOG
5.1.3.2. PHOTO GALLERIES
5.1.3.3. PRESS CENTER
5.1.3.4. TESTIMONIALS
5.1.3.5. ACCOLADES
5.1.3.6. VIDEO CENTER
5.1.3.7. INSTAGRAM GALLARY
5.1.3.8. FACEBOOK PUBLISHER
5.1.4. ANALYTICS
5.1.4.1. BUSINESS METRICS
5.1.4.1.1. REVIEWS & MONITORING / RESPONSE
5.1.4.1.2. SEARCH ENGINE RANKING TRACKING
5.1.4.1.3. ONLINE LISTINGS
5.1.4.2. LEAD MANAGEMENT
5.1.5. ADVERTISING
5.1.5.1. PPC
5.1.5.2. RETARGETING
5.1.5.3. DISPLAY
5.1.5.4. SOCIAL
5.1.5.5. VIDEO
5.1.5.6. DIRECTORY
5.1.5.7. LANDING PAGE MANAGEMENT
5.1.5.8. GEOGRAPHIC INSIGHTS
6. THE HELP
6.1. UNLIMITED SUPPORT - TECH and ADMIN
6.2. ASSIGNED MARKETING MANAGER & TEAM
6.3. 24/7 WEBSITE MONITORING
6.4. ADA GUIDELINES SUPPORT
6.5. QBR / ABR - Strategy Sessions
6.6. NEW LOCATION ONBOARDING SUPPORT
6.7. ONGOING LOCAL SEO
6.8. INSIGHTS REPORTING
6.9. COMPLETE PLATFORM
6.10. ADDITIONAL SERVICES THAT CAN BE BROUGHT ON AS NEEDED
6.10.1. ADVANCED SEO CAMPAIGNS
6.10.2. CONTENT CAMPAIGNS
6.10.3. DIGITAL PR SERVICES (REGIONAL / NATIONAL).
6.10.4. Advertising / Media