In the 5th Industrial Revolution, creativity must meet technology

1. The pandemic has accelerated the rise of robotics, digitalisation and the onset of Industry 5.0. Like Industry 4.0, which focusses on the use of Artificial Intelligence (AI), Big Data and the Internet of Things (IoT), Industry 5.0 embodies these systems and incorporates greater human intelligence.

1.1. The main difference between the 4th and 5th industrial revolutions is that Industry 5.0 seeks to foster a more balanced working relationship between increasingly smart technologies and humans.

2. Creativity has been crucial amid the pandemic, especially due to the rise in e-commerce. Businesses have had to think of and find means to connect with consumers in ways they have not done so before.

2.1. By understanding data on consumers’ needs and preferences, employees have the ability to create personalised solutions, implemented with the help of smart technologies.