Digital & Marketing Communication Strategy

1. Website Optimization

1.1. Update Content

1.2. Web Optimize

1.2.1. Reduce Bounce Rate

1.2.2. Speed

1.2.3. Mobile Responsive Design

1.2.4. User Experience (UX) Design

1.2.4.1. Feeling Good

1.2.4.2. Enjoy & Easy to Use

1.2.4.3. Usaful

1.2.4.4. Usable

1.2.4.5. Personalize

1.2.5. Security

1.3. Search Engine Optimize

1.3.1. Keyword Analysis

1.3.2. Content Optimize

1.3.3. Meta Tag

1.3.4. Title / Header Tag

1.3.5. Picture Tag

1.3.6. Backlinks

1.3.7. Ranking monitoring

1.3.8. Traffic monitoring

1.4. Tools

1.4.1. Ubersuggest

1.4.2. Google Keyword Planner

1.4.3. Google Analytics

1.4.4. etc.

1.5. Who?

1.5.1. Webmaster

1.5.2. SEO Specialist

2. Marketing Automation

2.1. Objective

2.1.1. Awareness

2.1.2. Consideration

2.1.3. Conversion

2.1.4. Loyalty

2.1.5. Lead

2.2. Design Marketing Flow

2.3. Plan to Implement

2.4. Development

2.5. Testing

2.6. Tools

2.6.1. Hubspot Workflow

2.6.2. Other

2.7. Who?

2.7.1. Digital Team

2.7.2. Marketing Team

3. Video

3.1. Objective

3.1.1. Awareness

3.1.2. Consideration

3.1.3. Conversion

3.1.4. Loyalty

3.1.5. Lead

3.2. Production

3.2.1. Content

3.2.2. Editing

3.2.3. Fliming

3.2.4. LIVE

3.3. Concept

3.3.1. Analytics

3.4. Channels

3.4.1. Youtube

3.4.2. Facebook

3.4.3. Tiktok

3.5. Tools

3.5.1. TubeBuddy

3.5.2. Keyword Planner

3.5.3. Google Trend

3.5.4. Rytr.me

3.5.5. Mandala

4. Analytics & Diagnostics

4.1. Online Listening

4.1.1. Keyword Planner

4.1.2. Google Trend

4.1.3. Ubersuggest

4.1.4. Google Analytic

4.2. Social Listening

4.2.1. Mandala

5. Artificial Intelligence

5.1. Chat Bot

5.2. Design Bot

5.3. Ads Bot

5.4. Content Creator

5.4.1. Rytr.me

6. Content Marketing, Landing Page

6.1. Objective

6.1.1. Awareness

6.1.2. Consideration

6.1.3. Conversion

6.1.4. Loyalty

6.1.5. Lead

6.2. Target Group

6.2.1. Customer Persona

6.2.2. Link to Keyword

6.3. Objects

6.3.1. Stunning Subject

6.3.2. Creative Content

6.3.3. Photo & VDO

6.3.4. Trust Signal

6.3.4.1. Testimonial

6.3.4.2. Logo

6.3.4.3. Guarantee Text

6.3.5. form

6.3.5.1. Workflow Automation?

6.3.5.1.1. Auto Email Reply

6.3.5.1.2. Auto Email Confirm

6.3.5.1.3. Auto SMS

6.3.5.2. Email

6.3.5.3. CRM

6.3.5.4. PDPA

6.3.6. buttons, banners and navigation bars

6.3.7. CTA

6.4. A/B Testing

6.4.1. Matrix Testing

6.4.1.1. https://www.conversion-uplift.co.uk/glossary-of-conversion-marketing/multivariate-test/

6.4.1.2. https://conversionsciences.com/ab-testing-tools/#ABTestingTools

6.5. Tools

6.5.1. Hubspot

6.5.2. Website: Wordpress

6.5.3. Rytr.me

6.5.4. Canva

6.5.5. Keyword Planner

6.5.6. Ubbersuggest

6.5.7. A/B Test Tool

6.5.7.1. hackle.io

6.5.7.2. abtests.me

6.5.8. Mandala

6.6. Who?

6.6.1. Marketing Team

6.6.2. Email Team

6.6.3. Customer Support Team

6.6.4. Digital Team

6.6.5. Designer Team

6.6.6. AV Team

7. Paid Search & Online Ads

7.1. Objective

7.1.1. Awareness

7.1.2. Consideration

7.1.3. Conversion

7.1.4. Loyalty

7.1.5. Lead

7.2. Facebook Ads.

7.3. Google Ads.

7.4. Youtube VDO Ads.

7.5. Tiktok Ads.

7.6. CTA : Ads. Desc.

7.7. Tools

7.7.1. Keyword planner

7.7.2. Ubersuggest

7.7.3. Google Ads.

7.7.4. Rytr.me

7.7.5. Mandala

7.8. Who?

7.8.1. PR Team

8. Email Marketing

8.1. Objective

8.1.1. Awareness

8.1.2. Consideration

8.1.3. Conversion

8.1.4. Loyalty

8.1.5. Lead

8.2. Email Content

8.2.1. A/B Testing

8.2.2. Text Contents

8.2.3. Photo Content

8.2.4. CTA

8.3. Email Automation?

8.3.1. Workflow Setup

8.4. Tools

8.4.1. Rytr.me

8.4.2. Hubspot

8.4.3. CRM

8.5. Who?

8.5.1. Digital Team

8.5.2. Email Team

8.5.3. Marketing Team

9. Social Media

9.1. Objective

9.1.1. Awareness

9.1.2. Consideration

9.1.3. Conversion

9.1.4. Loyalty

9.1.5. Lead

9.2. Social Listening

9.3. Channels

9.3.1. Youtube

9.3.2. Facebook Page

9.3.3. Tiktok

9.3.4. Instragram

9.3.5. Twitter

9.3.6. Blockdit

9.3.7. LINE

9.4. Post Contents

9.4.1. Captions

9.4.2. Photo

9.4.3. CTA

9.4.4. Hastag

9.5. Tools

9.5.1. Mandala

9.5.2. Keyword Planner

9.5.3. Ubersuggest

9.5.4. Rytr.me

9.5.5. Canva

9.6. LIVE VDO

9.6.1. YOUTUBE

9.6.2. Facebook

9.6.3. Tiktok

9.7. Post Schedule

9.7.1. Yearly Plan

9.7.2. Quarter Plan

9.7.3. Monthly Plan

9.8. Who?

9.8.1. PR Team

9.8.2. Digital Team

9.8.3. Customer Support

9.8.4. AV Team

9.8.5. Designer Team

10. Live Events

10.1. Objective

10.1.1. Awareness

10.1.2. Consideration

10.1.3. Conversion

10.1.4. Loyalty

10.1.5. Lead

10.2. Customer Persona

10.3. Topic

10.4. Who?

10.4.1. Speaker

10.4.2. Attendee

10.4.3. Partner

10.5. Channel

10.5.1. Zoom

10.5.2. Facebook

10.5.3. Youtube

10.5.4. MS Team

10.5.5. other

10.6. Tools

10.6.1. MS Team

10.6.2. Zoom

10.6.3. Landing Page: Register Page

10.7. CRM

10.7.1. Comment Management

10.7.2. Email Automation

10.7.3. Workflow Automation?

10.7.3.1. Remind: Before 7 Days

10.7.3.2. Remind: Before 3 Days

10.7.3.3. Remind: Before 1 Days

10.7.3.4. Survey: After 1 Days

10.7.3.5. Promotion Sale: After 3 Days

10.7.3.6. Promotion Sale: After 7 Days

10.7.3.7. Last Promotion Sale: After 30 Days

10.7.3.8. Remind: After 3 Months

11. Influencer Marketing : KOLs (Key Opinion Leaders)

11.1. Objective

11.1.1. Awareness

11.1.2. Consideration

11.1.3. Conversion

11.1.4. Loyalty

11.1.5. Lead

11.2. Design Contents

11.3. Find KOLs

11.4. Tools

11.4.1. Tellscore

11.4.2. revu.net