Marketing Strategy
von Tjahjono Tjahjono
1. Hospital Facility
1.1. Outpatient
1.1.1. 27%
1.2. Inpatient
1.2.1. 13%
1.3. Surgery
1.3.1. 12%
1.4. CT scan
1.4.1. 6%
1.5. X Ray
1.5.1. 8%
1.6. General check up
1.6.1. 35%
2. Cost
2.1. Operation Marketing
2.1.1. 32%
2.2. Events
2.2.1. 48%
2.3. Accomodations
2.3.1. 5%
2.4. Others
2.4.1. 3%
3. Income
3.1. Insurance
3.1.1. 27%
3.2. BPJS
3.2.1. 38%
3.3. Cash/ credit
3.3.1. 35%
4. Client/ customer
4.1. Corporate
4.1.1. Factory
4.1.1.1. 32%
4.1.2. Office
4.1.2.1. 28%
4.1.3. Mining
4.1.3.1. 10%
4.2. End user
4.2.1. 30%
5. Budget
5.1. Operation Marketing
5.1.1. 35%
5.2. Events
5.2.1. 52%
5.3. Accomodations
5.3.1. 8%
5.4. Others
5.4.1. 5%
6. Events
6.1. Doctor counseling with public community
6.1.1. 22%
6.2. Doctor counseling with government
6.2.1. 28%
6.3. Colloquium with sponsorship
6.3.1. 15%
6.4. General check up
6.4.1. 25%
6.5. CSR
6.5.1. 10%