Apple Inc. Value Chain

1. China Assembly Plants

2. Contract Relationships

3. Third Party

4. Patents

5. Protecting company Knowledge

6. Manufacturing

7. Procurement

8. Technology Development

9. Support Activities

10. Primary Activities

11. Distribution

12. Packaging

13. Development & Testing

14. Product Design

15. Industry Research

16. Sourcing & Purchasing

17. Outbound Logistics

18. Inbound Logistics

19. Operations

20. Free Consultation

21. Genius Bar

22. Apple Care

23. Product Placement

24. Advertisements

25. Marketing Campaigns

26. Sales & Marketing

27. Service