Andy Traub's Self-Publishing System

1. Understanding the system

1.1. Getting attention

1.1.1. Don't ask people to launch for you

1.1.2. Do include people in the process

1.1.3. Be generous

1.1.4. Get emails early and reward immediately

1.1.4.1. Leadpages

1.1.4.2. Mailchimp

1.2. Getting feedback before you publish

1.2.1. Mailchimp

1.2.2. Google Forms

1.3. Building reciprocity through generosity

1.3.1. Mailchimp

1.3.2. Dropbox

1.4. Gathering reviews before launch

1.4.1. Mailchimp

1.4.2. Google Forms

1.5. Creating a solid home base

1.5.1. Home page

1.5.2. Blog

1.5.3. Contact

1.5.4. Media page

1.5.5. Reviews page

1.5.6. Extras page

1.6. Creating a dynamic book

1.6.1. Scrivener

1.6.2. Artwork

1.6.2.1. Ecover Tool

1.6.2.2. Kindle

1.6.2.3. eProducts

1.6.2.4. Kindle

1.6.2.5. iBook

1.6.2.6. eProducts

1.6.3. Links in book

1.6.4. Tracking links with Pretty Links

1.7. Offering extras in exchange for emails

1.7.1. Links in book

1.7.2. Password protected page

1.7.3. Mailchimp

1.8. Creating solid Amazon presence

1.8.1. Author page

1.8.2. Book page

1.9. Creating a conversation with your readers

1.9.1. Twitter

1.9.2. Facebook

1.9.3. E-mail

1.9.4. Facebook

1.9.5. E-mail

2. More

2.1. Money

2.2. Acceptance

2.3. Free time

3. Less

3.1. Stress

3.2. Conflict

3.3. Hassle

3.4. Uncertainty

4. Six Modules

4.1. Attention

4.1.1. 2. Creating a site - Domain / Bluehost / Wordpress

4.1.1.1. Buy Domain

4.1.1.1.1. Take the free domain they give you and install your web sites at FREEDOMAIN.com/newsite

4.1.1.2. Point domain's DNS to Bluehost - DNS1.bluehost.com / DNS2.BLUEHOST.COM

4.1.1.3. Add domain to Bluehost

4.1.1.3.1. Domain add-on

4.1.1.3.2. Connect domain

4.1.1.4. Install Wordpress

4.1.1.4.1. Install on sub-domain of original domain u got free from Bluehost

4.1.1.4.2. Create custom username and password and SAVE

4.1.1.4.3. Bookmarks login page URL.com/wp-login.php

4.1.1.5. Install Theme

4.1.1.5.1. Thesis install

4.1.1.5.2. Marketer's Delight Theme

4.1.1.5.3. Use Default themes

4.1.1.6. Plugins

4.1.1.6.1. Pretty link lite

4.1.1.6.2. Simple add pages or posts

4.1.1.6.3. Akismet

4.1.1.6.4. Audio Player

4.1.1.6.5. WP Database backup

4.1.2. 5. Create artwork - Pixelmator

4.1.2.1. Buy an image

4.1.2.1.1. Gives you total control on how to use it

4.1.2.1.2. If you don't buy it and make money from it you're stealing

4.1.2.1.3. Picture sites to purchase images

4.1.3. 7. Get visitor's emails - LeadPlayer / Optin Skin

4.1.4. 3. Distributing free copies - Freebies with Pretty Links + Dropbox

4.1.5. 4. Gather emails - Mailchimp gather

4.2. Promotion

4.2.1. 6. Create marketing materials -Ecover tool

4.2.2. 10. Testimonials, reviews & feedback - Google Forms Testimonials/Reviews

4.3. Publication

4.3.1. 11. Create a powerful Kindle Author page

4.3.1.1. Description

4.3.1.2. Link to site/blog/twitter

4.3.1.3. Multiple photos

4.3.1.4. author central

4.3.2. 12. Robust Kindle Book page

4.3.2.1. Cover art (Kindle size)

4.3.2.1.1. Easy to read on small screen

4.3.2.1.2. Make bonuses obvious

4.3.2.1.3. Author isn't as important as message

4.3.2.2. Book description

4.3.2.2.1. Bold and bullets

4.3.2.3. Editorial Reviews

4.3.2.3.1. Write them for them

4.3.2.3.2. Formatting

4.3.2.3.3. They show up first!

4.3.2.4. From The Author

4.3.2.4.1. Make it personal

4.3.2.4.2. Bullets and bold

4.3.2.4.3. They'll truncate it

4.3.2.5. Publisher

4.3.2.5.1. Made mine up

4.3.2.5.2. Make it scalable

4.3.2.5.3. Make it part of your brand

4.3.2.5.4. Don't use your URL

4.4. Creation

4.4.1. 9. Pretty links inside book

4.4.1.1. Reasons

4.4.1.1.1. Allows you to track users/clicks

4.4.1.1.2. Allows for changing links in the future

4.4.1.1.3. Creates a more dynamic user experience

4.4.1.1.4. Branded links help with brand identity

4.4.1.2. Endorsers

4.4.1.3. Audio

4.4.1.4. Affiliate links books

4.4.1.5. Facebook Group

4.4.1.6. Your story / Your question links

4.4.2. 8. Write your book - Scrivener

4.4.2.1. Kindle Book

4.4.2.2. Composition tips

4.4.2.2.1. Compose view

4.4.2.2.2. Word targets

4.4.2.3. Formatting

4.4.2.3.1. Sections

4.4.2.3.2. Chapters

4.4.2.3.3. Formatting inside sections

4.4.2.3.4. Links

4.4.2.4. Assembling book

4.4.2.4.1. Cover

4.4.2.4.2. Page breaks

4.4.2.4.3. Chapter headings automatic from names

4.4.2.4.4. Export kindle/iBook

4.4.2.4.5. Export PDF

4.5. Distribution

4.5.1. 13. Delivering bonuses with Mailchimp

4.6. Participation

4.6.1. Facebook

4.6.2. Twitter

4.6.3. Email