1. Empathise
1.1. WHY empathise?
1.1.1. HOW to empathise?
1.1.2. Technique 1: OBSERVING Technique 2: INTERVIEWING Technique 3: EMPATHY IMMERSION
1.2. Empathy experiences are important because they help us get beyond our assumptions by putting ourselves in the shoes of the people we are designing for.
2. DEFINE
2.1. WHAT is define stage?
2.1.1. WHY define?
2.1.2. The Define stage is critical to the design process because it results in the POV: the explicit expression of the problem you are striving to address. The POV defines the right challenge to address, based on your new understanding of the target user and the problem space.
2.2. This stage is about bringing clarity and focus to the design space, by defining the challenge you are taking on, based on what you have learnt about your target user and about the context.
3. IDEATE
3.1. WHAT is ideate stage?
3.1.1. WHY ideate?
3.1.1.1. HOW to ideate?
3.1.1.2. Technique 1: Brainstorming Technique 2: Sketch-storming Technique 3: Body-storming Technique 4: Mind-mapping Technique 5: Prototyping
3.1.2. Ideate in order to transit from identifying problems to creating solutions for your users.
3.1.3. Combine the understanding you have of the problem space and target user with your imagination to generate solution concepts
3.2. focus on generating ideas. It’s not about coming up with the right idea, it’s about generating the widest range of possibilities. It represents a process of diverging in terms of concepts and outcomes.
4. PROTOTYPE
4.1. WHAT is prototype stage?
4.1.1. WHY prototype?
4.1.2. To ideate and problem-solve. Build to think.
4.1.3. To communicate.
4.1.4. To start a conversation.
4.1.5. To test possibilities.
4.1.6. To manage the solution-building process.
4.1.7. To fail quickly and cheaply.
4.2. Prototyping is getting ideas and explorations our of your head and into the physical world
5. TEST
5.1. WHAT is test stage?
5.1.1. Why is it important to test our prototypes?
5.1.2. To make iterations and refine the prototype
5.1.3. Through testing, we can observe how to user reacts to the prototype, and learn more and empathise with the user.
5.1.4. Testing reveals if our prototype meets the user needs, and allows us to refine our point of view or reframe the problem.