Can't Buy My Love, Chapter 5 "Falling in Love with Food"

1. Food for every mood

2. Women are rewarding themselves with food

3. Women fall in love in food

4. Cope with disappointments

5. Men is also targeted, that the message is love.

6. Food can be important part of love/sex

7. When food is sexy, eating is a moral issue

8. Foods ads normalize and glamorize dangerous attitudes toward food and eating

8.1. Commercial one part of the problem

8.2. Häagen-Dazs example

8.2.1. illustrate the progression of addiction

8.3. Make food as a way to relax and loosen up

9. Food as drugs

9.1. food have impacts on brain, changing mood

10. Different addiction linked together, Food - Alcohol

10.1. Advertiser take advantage of this and make it normal

11. ads normalisation of problematic attitudes if you can't be without - problem

11.1. Potentially dangerous

12. Obsession with food is also presented as normal

13. Junk food industry + Diet industry = Equal

13.1. if we know bodies come in different sizes, no more industry

13.2. Diet industry depends on women not being happy of theirs bodies, media impact

13.3. If a diet product would work, no more industry

14. Dieting damaging body's natural metabolism

14.1. Differences how women and men look to themselves

15. Ads "teach" women love food and give love back

16. Women have always been closely linked to food

17. Average person, often many experiences from food

18. Few ads showing women being fed by men

19. Advertisers offer food as romance & sex

19.1. a lot of money on reserach

19.2. knows that it sells

19.3. Close up shots look sensually

20. Ads re-valuate relationships, makes it normal

20.1. Foods becomes a lover

21. Should feel quilt

21.1. Social accepted to prejudices women (Facebook example)

21.2. Products allow us to sin without consequences

22. Ads advertising us to eat, but also, we should be thinny

23. Film uses body doubles (perfect body)

23.1. Problem throughout the world

23.2. makes women spend even more

23.3. Models becomes thinner and thinner

23.4. 95% does not look like supermodels

24. Fat-free products are worse

24.1. not healthy

24.2. Aways another product/"solution"