1. Blue Collar
1.1. Physical demands
1.1.1. Sustained energy & endurance
1.1.2. Stay alert & maintain performance
1.2. Long work
1.2.1. Stamina boost
1.3. Fatigue management
1.3.1. Stay productive
1.4. Routine & stability
1.4.1. Daily regimen
2. Trigger motivation
2.1. Timeliness
2.1.1. Genz
2.1.1.1. Academic agenda
2.1.1.1.1. Exam
2.1.1.1.2. Holidays
2.1.1.1.3. Cultural events
2.1.1.2. Daily
2.1.1.2.1. Noon break
2.1.1.2.2. After school
2.1.1.2.3. Late night (gaming or studying)
2.1.2. Blue Collar
2.1.2.1. Weekend
2.1.2.2. Weekday
2.1.2.2.1. Early shift
2.1.2.2.2. End shift
2.1.2.2.3. Noon break
2.2. Touchpoint
2.2.1. Genz
2.2.1.1. Social
2.2.1.2. Messenger
2.2.2. Blue Collar
2.2.2.1. Social
2.2.2.2. News
2.2.2.3. Youtube
2.3. Accessbility
2.3.1. Genz
2.3.1.1. Mobile/PC/Tablet
2.3.2. Blue Collar
2.3.2.1. Mobile only
3. Genz
3.1. Academic demands
3.1.1. Stay awake
3.1.2. Focused
3.1.3. Stress combat
3.2. Social activities
3.2.1. Stay energized
3.2.2. Mood for hangout/party
3.3. Peer inflluence
3.3.1. Crowded effect
3.4. Taste & trendiness
3.4.1. Flavor
3.4.2. Trendiness associated
4. Influence to choose brand
4.1. Content
4.1.1. Genz
4.1.1.1. Interactive
4.1.1.2. Peer engagement
4.1.1.3. UGC
4.1.1.4. Personalized
4.1.1.5. Visual aesthetics
4.1.2. Blue Collar
4.1.2.1. Practically
4.1.2.2. Localized
4.1.2.3. Recognition
4.1.2.4. Community
4.2. Channel
4.2.1. Genz
4.2.1.1. Short video
4.2.1.2. Game rewarded
4.2.1.3. KOL endorsed
4.2.1.4. Online presence: e-com...
4.2.2. Blue Collar
4.2.2.1. Short/long video
4.2.2.2. Game rewarded
4.2.2.3. Promotion in store
5. Genz
5.1. Tension
5.1.1. Time constraints: Balancing academic timeline with extracurricular activities
5.1.1.1. Physical
5.1.1.1.1. Project management
5.1.1.1.2. They are actively seeking practical & functional benefits to boost energy
5.1.2. Stay ahead: keeping up with latest advancements in field of study & outside life
5.1.2.1. Mental
5.1.2.1.1. Social connection
5.1.2.1.2. Future generation image
5.1.3. Teenager stress:
5.1.3.1. Mental
5.1.3.1.1. Well-being secure