How To Be More Referable

1. Exceed Expectations

1.1. Set proper ones

1.2. Create surprises

1.3. Add sample packs

2. Be Ready to Refer

2.1. Recruit network

2.2. Learn what is not a good referral for partners

3. Communicate

3.1. During planning

3.2. When adjustments are needed

3.3. Upon completion to ensure satisfaction

4. Create An Experience

4.1. Share a Life Changing Event

5. Make People Look and Feel Good

5.1. Keep referral sources in the loop

5.2. Thank referral sources publicly

6. Be Easy

6.1. Phone # on every web page

7. Add Value Beyond Price

7.1. Results reviews

7.2. Product use training

7.3. Customer mentors

7.4. Refer customer to partners to save money or add value in another areas of business

8. Keep Promises

8.1. Delivery date guarantee

8.2. 5 hour phone call return promise

9. Educate Instead of Sell

9.1. Webinars

9.2. e books

9.3. FAQ's

10. Do Something Talkable

10.1. Product innovation

10.2. Personal story