1. Mission
1.1. Create new industry standards
1.2. Inspire readers
1.3. Embrace Chinese and Hong Kong culture
1.4. Explore Historical and Modern Hong Kong
2. Feature article
2.1. Interviews
2.2. Pull quote
2.3. Layout
2.3.1. 4 pages
2.3.2. Drop cap
2.3.3. Two coloumms
2.3.4. Footer
2.3.5. Images with captions
2.3.6. Text wrap around image
3. Advertisments (if applicable)
3.1. Brands
3.1.1. Hermes
3.1.2. Christian Dior
3.1.3. Prada
3.1.4. Chanel
3.2. Products
3.2.1. Handbags
3.2.2. Perfume
3.2.3. Fashion
3.2.4. Beauty
4. Models
4.1. Hayley Xi Er Lee
4.1.1. Main model
4.1.1.1. Movie actress
4.2. Audrey Fang Zi Liu
4.2.1. Contents model
4.2.1.1. Activist
4.3. Cathy Zi Kae Lee
4.3.1. Suppoting model
4.3.1.1. Mother of main model
4.4. Judy Xuet Fong Chui
4.4.1. Minor model
4.4.1.1. Relative to Movie actresses
4.5. Kairo Taylor
4.5.1. Contents
4.5.1.1. Rockstar Musician
4.6. Flo Smith
4.6.1. Contents
4.6.1.1. Famous model
5. Genre
5.1. Fashion Magazine
5.1.1. Sub Genre
5.1.1.1. High end fashion
5.1.1.2. Hong Kong / Chinese culture
5.1.1.3. Contemperary
5.1.1.4. Beauty
6. Target audience
6.1. Demographics
6.1.1. Social class -
6.1.2. High disposible income
6.1.3. Female audience
6.1.4. Aged 18-40
6.2. Geographical
6.2.1. Hong kong
6.2.2. Mainland China
6.3. Behavioural
6.3.1. Purchasing montly with subscription
6.3.2. Print copy
6.3.3. Engages daily on social media platforms
6.3.4. Follows celeberties and influencers
6.4. Psychographic
6.4.1. Fashionist that enjoys cutting edge fashion
6.4.2. East meets west (Chinese background with western connection)
6.4.3. Values exclusivity and prestige associated with high end products and services
7. Publishing information
7.1. Frequency
7.1.1. Monthly
7.1.2. Quarterly
7.2. Time of year
7.2.1. Chinese new year
7.3. Format
7.3.1. Print
7.3.2. Online
7.4. Distribution
7.4.1. Exclusive outlets in Hong Kong
7.4.2. Online/App subscriptions
7.5. Price
7.5.1. 80 - 120 HKD
7.5.2. Price Skimming
8. Magazine House style
8.1. Colours
8.1.1. Vibrant
8.1.2. Neutral
8.2. Typography
8.2.1. Masthead
8.2.1.1. Serif Font
8.2.2. Contents
8.2.2.1. Smaller serif font
8.3. USP
8.3.1. Hong Kong focus