Marketing Strategy

1. SEO

1.1. Conduct Survey of Target Audience

1.2. Competitor Analysis

2. Social Media

2.1. Facebook & Google+

2.2. Twitter

2.3. Pinterest, Tumblr, Instagram

2.4. Youtube, Vimeo

2.5. LinkedIn

3. Content Management

3.1. Blog

3.2. Offline

3.2.1. Brochures

3.2.2. Flyers

3.2.3. Branded Book

3.3. Images, Graphics, Videos

4. Ads

4.1. Complete Redesign

4.2. Campaigns

4.2.1. Facebook

4.2.2. Google

4.2.3. New Partners & Integrations

5. Website

5.1. Complete Redesign

5.2. New Online Store

5.3. Newsroom

6. Email Marketing

6.1. Complete Redesign

7. Goals

7.1. Increase Retention

7.2. Increase Website Traffic

7.3. Tap into New Market

8. Team

8.1. Jane Doe

8.1.1. Offline

8.2. John Doe

8.2.1. Content

8.2.2. Social Media

8.2.3. Emails

8.3. John Smith

8.3.1. Design

8.3.2. Website

8.4. Jenna Smith

8.4.1. SEO

8.4.2. Ads

9. Budget

9.1. Staff

9.2. Overtime

9.3. Campaigns

9.4. Content