TSG Revenue growth strategy
von Muhammad Omer
1. **Higher risk** Moonshots
1.1. Dr Yasir
1.2. Ansab
1.3. Alternate engagement models
1.4. Shahid Iqbal (Salesforce)
2. Other GTMs
2.1. Aftaab
2.2. Paid Ads
3. Other
3.1. Team B
3.2. Improving close ratios
3.2.1. Simplify product lineup
3.3. Jamie Brindle's outreach playbook
3.3.1. Get Noticed (comments)
3.3.2. Give something of value
3.3.3. Engage
3.4. Cheaper PMF Validation with Jafar
3.5. Sell TSG Services themselves to Consulting/MS partners
4. **Scale up** Higher rates
4.1. Target higher Net worth groups
4.1.1. PE
4.1.2. Healthcare (great transfer of wealth)
4.1.3. Marketing agencies (closer to source)
4.2. Specialize / Productize
4.2.1. Industry
4.2.1.1. 2 partial successes from CSG
4.2.2. Function
4.2.3. Practice (integration, data..)
4.2.4. Tech product
4.2.4.1. CoPilot
4.3. Closer access to market
4.3.1. US recruitment for US Consultants
4.3.1.1. Branding?
4.3.1.2. Contracts (50%)
4.3.1.3. Permanent (50%)
4.3.1.3.1. MS Partners ?
4.3.2. US company acquisition
5. **Scale out** 5 parallel campaigns every month
5.1. Scale engine up to 50,000 emails / mo
5.1.1. Nabeel
5.1.2. Fida bhai (self-hosted)
5.2. Strategic partnerships
5.2.1. Mgmt Consulting
5.2.2. xx Partner