1. What to do and not do
1.1. Hear Requests
1.1.1. No promises
1.1.2. Want vs. Like
1.1.3. Bringing surprises
1.2. Your Personal Choices
1.2.1. Being Proud
1.2.2. Minl Lessons
1.2.3. Christian/Spiritual Santa
1.2.4. Secular Santa
1.2.5. Children as Helpers
1.3. Santa Knowledge
1.3.1. Movies
1.3.2. Santa Age Google
1.3.3. St. Nicholas History
1.3.4. Reindeer
1.3.4.1. Names
1.3.4.2. Sexes
1.3.5. The History of Santa Claus
1.4. Book Reading
1.5. Story Telling
1.6. Songs
1.7. Asking Questions
1.8. Answering Questions
1.9. Magic
1.10. Large Groups,HOA's,Country Clubs
1.11. Toys Characters, Cartoons
1.12. Read The Room
1.13. Your Back Story
1.13.1. Your Why/purpose
1.13.2. Path Options
1.14. What Not To Do
1.14.1. Times are Changing
1.14.2. Social Media/Recordings
1.14.3. Absolutes
1.15. Sequence of Eventes
1.15.1. Identify Organizers Best Outcome
1.15.2. Special Instructions
1.15.3. Confirm
1.15.4. Grand Entrance
1.15.5. Meet and Greet Photos
1.15.6. Activities
1.15.7. Group Photos
1.15.8. Exit
1.15.9. Parades/Tree/Community lighting
1.15.10. Family parties
1.15.11. Company Parties
1.15.12. Hospitals
1.15.13. Pre-Schools
1.15.14. Mini/ Photography Sessions
1.15.15. Sporting Events
1.15.16. Virtual Visits
2. Appearing as Santa Claus
2.1. Getting Great Photos
2.1.1. Poses
2.1.2. Hands
2.1.3. Scared/Shy Children
2.1.4. Props
2.1.5. Rapport
2.1.6. Off Season
2.2. Job and/or Business
2.2.1. Distinctions
2.2.2. Benefits
2.2.3. Taxes
2.3. Appearing as Santa Claus
2.3.1. Your Health
2.3.1.1. Physical
2.3.1.2. Mental
2.3.1.3. The Red Envelope Project
2.3.2. Your Why
2.3.2.1. Inspire
2.3.2.2. Benevolence
2.3.2.3. Income
2.3.2.4. Keep Busy
2.3.2.5. Learn New Skills
2.3.3. Portray vs. Perform
2.3.3.1. Show vs. Visit
2.3.3.2. Not just what we do but how we do it
2.3.3.3. Grandpa vs. actor
2.3.3.4. Confidence
2.3.4. Portrayal Preference
2.3.4.1. Music
2.3.4.2. High Volume
2.3.4.3. Virtual
2.3.4.4. Volunteer
2.3.4.5. Seniors
2.3.5. Transformative Experience
2.3.5.1. Call to action
2.3.5.1.1. Modify Behavior
2.3.5.1.2. Become a Helper
2.3.6. Keeping cool
2.3.7. Current Culture
2.3.8. Style
2.3.8.1. Elegant
2.3.8.2. Folksy
2.3.8.3. Modern
2.3.8.4. Inspiration
2.3.8.4.1. Father Christmas
2.3.8.4.2. Religious
2.3.8.4.3. Culture
2.3.9. Special Needs
2.3.9.1. Downs Syndrome
2.3.9.2. Autism
2.3.9.3. Adults/children
2.3.9.4. Sign Language
2.3.9.5. Demeanor
2.3.9.6. Virtual/in person
2.3.9.7. Families of
2.3.10. Santa Business
2.3.10.1. Business Type
2.3.10.1.1. Tax
2.3.10.1.2. Liability
2.3.10.1.3. S.P.
2.3.10.1.4. Corp.
2.3.10.1.5. LLC.
2.3.10.2. Business Name
2.3.10.2.1. Trademark
2.3.10.2.2. Social Handle
2.3.10.2.3. Domain
2.3.10.3. Pro Bono
2.3.10.3.1. Not For Profits
2.3.10.3.2. Hospitals
2.3.10.3.3. Seniors
2.3.10.3.4. Community Events
2.3.10.3.5. Sponsors
2.3.10.3.6. Make a Wish
2.3.10.3.7. Santa America
2.3.10.3.8. Free/Reduced Cost
2.3.10.4. Payment Options
2.3.10.4.1. Customer Convienence
2.3.10.4.2. Credit Cards
2.3.10.4.3. Cash/Check
2.3.10.4.4. Pay Pal/Venmo
2.3.10.4.5. ACH/Zelle/Deirect Deposit
2.3.10.5. Rates
2.3.10.5.1. Fee Integrity
2.3.10.5.2. Non-Monetary
2.3.10.5.3. Determining your Rates
2.3.10.5.4. Competitive Consideration
2.3.10.6. Background Checks
2.3.10.7. Insurance
2.3.10.8. Ending Your Santa Business
2.3.10.9. Booking Agreements
2.3.10.10. Photo Agreements
2.3.10.11. Usage Release
2.3.10.12. Marketing Plan/Mission
2.3.10.12.1. Becoming Sought After
2.3.10.13. Business Plan/Mission
2.3.10.14. Accounting
2.3.10.15. Appearance Managment
2.3.10.15.1. Google Calendar
2.3.10.15.2. Other Software
2.3.10.16. Services
2.3.10.16.1. Refferals/Affiliate Deals
2.3.10.16.2. Set/Throne Rentals
2.3.10.16.3. Comp Video Production
2.3.10.16.4. Paid Video Production
2.3.10.16.5. Personal Appearances
2.3.10.16.6. Virtual Appearances
2.3.10.16.7. Brand Ambassador
2.3.10.16.8. Actor
2.3.10.16.9. Social Influencer
2.3.10.16.10. Photographers
2.3.10.16.11. Partnering with Businesses
2.3.10.16.12. Telling a Child the "Truth"
2.4. Types of Appearnces
2.4.1. Virtual Visits
2.4.1.1. For a Company
2.4.1.2. Virtual vs. Real
2.4.1.3. Long vs. Short
2.4.1.4. Self-generated
2.4.2. Retail
2.4.3. Community Event
2.4.3.1. Tree Lighting
2.4.3.2. Parades
2.4.3.3. Press Releases
2.4.4. Company Parties
2.4.4.1. Adults Only
2.4.5. Home visits
2.4.6. HOA's
2.4.7. Photographers
2.4.7.1. Mini Sessions
2.4.7.2. Promotional Shoots
2.4.7.3. Story Centric Sessions
2.4.8. Many others
2.4.9. Christmas Eve/Day
2.4.9.1. "Sneak a Peak"
2.4.10. Out of Season
2.4.10.1. Birthday
2.4.10.2. "Christmas in July
2.4.10.3. Wedding
3. Links To Retail Sites
4. Mrs, Claus
4.1. Wardrobe
4.2. Activities
4.2.1. Reading
4.2.2. StoryTelling
4.2.3. Baking
4.3. Social Media
4.4. Working with Santa
4.5. Marketing
5. Santa Summit
6. Special Events
7. Claus Cram
8. 9 Core Sessions
9. Onboarding
10. Your Looks
10.1. Wardrobe
10.1.1. Accessories
10.1.1.1. Boots
10.1.1.2. Belt
10.1.1.3. Bells
10.1.1.4. Other
10.1.2. Suit
10.1.2.1. Custom Tailored
10.1.2.2. Off the Rack
10.1.2.3. Traditional
10.1.2.4. Modern
10.1.3. Other Attire
10.1.3.1. Workshop Wares
10.1.3.2. Dress Cloths
10.1.3.3. Summer Santa
10.1.3.4. Baking
10.2. Your Head
10.2.1. Designer Beard
10.2.1.1. Applying
10.2.1.2. Appearing With
10.2.1.3. Initial Prep
10.2.1.4. Selecting a Set
10.2.2. Make-up
10.2.2.1. Yes/No
10.2.2.2. Options
10.2.3. Eye-Brows
10.2.3.1. Prosthetic
10.2.3.2. Natural
10.2.4. Hair
10.2.4.1. Real Beard
10.2.4.1.1. Length
10.2.4.1.2. Groom
10.2.4.1.3. Bleach
10.2.4.1.4. Hair Paint, Wax, Sprays
11. Season Debrief
12. The WSCN Magazine
13. Your Demeanor
13.1. Special Needs
13.2. Nice
13.3. Enthusiastic
13.4. Jolly
13.5. Authentic
13.6. Adaptive Capacity
13.7. Rapport Building
14. Season Kick-Off
15. Should You Portray Santa
15.1. Heart Nature
15.1.1. Flexible
15.1.2. Optimistic
15.1.3. Do you like people?
15.2. Personality
15.2.1. Wit
15.2.2. Language
15.3. Hygiene
15.3.1. B.O.
15.3.2. Breath
15.3.3. Smoke
15.4. Healthy Enough
16. This Month
17. The Use of AI
17.1. Text/LLM's
17.1.1. Script Writing
17.1.2. Stories
17.2. Image
17.3. Video
17.4. Audio
17.4.1. Music
17.4.2. Voice
17.5. Prompt Writing
17.6. Web Searches and SEO
17.7. Actions
17.7.1. Programming
17.7.2. Analitics
17.7.3. Virtual Assitant
17.7.3.1. Auto Emails
17.7.3.2. Other
18. Santa Jobs
18.1. Negotiations
18.1.1. Money
18.1.2. Non-monetary
18.1.3. Added Services
18.2. Direct Hire
18.3. Photo Companies
18.4. Placement Services/Agents
18.5. Requirements
18.5.1. Drug Testing
18.5.2. Insurance
18.5.3. Background Check
18.6. Contractor/Employees
18.7. Applying for Jobs
18.7.1. Photos
18.7.2. Resume
18.7.3. Special Skills
18.7.4. Best Pay
18.7.4.1. International
18.7.4.2. High Volume
18.7.4.3. Direct Hire
18.8. Season long
19. Portrayal Skills
19.1. Stage Skills
19.2. Script Learning
19.3. Public Speaking
19.4. Performance
19.4.1. Instrumental
19.4.2. Magic
19.4.3. Show
19.5. Book Reading
19.5.1. Book Selection
19.5.2. Skill Building
19.6. Story Telling
19.6.1. Story Creation/selection
19.7. Basic Singing
19.8. Improv
19.9. Camera Awareness
19.9.1. Lighting
19.9.2. Posing
19.10. Banter
19.11. What not to say or do
19.12. Active Listening
19.13. Rapport Building
19.14. Improvement
19.15. Authenticity
20. Santa Related Business
20.1. Renting Displays
20.2. Booking Services
20.3. Teaching
21. Marketing and Media
21.1. On-Line
21.1.1. Gig-sites
21.1.1.1. Images
21.1.1.2. Response Time
21.1.1.3. Reviews
21.1.1.4. Texts
21.1.2. Social Media
21.1.2.1. Paid
21.1.2.2. Local Groups
21.1.2.3. Communities
21.1.2.4. Potential Problems
21.1.3. Website
21.1.3.1. Mobile Friendly
21.1.3.2. Conversions
21.1.3.2.1. Design
21.1.3.2.2. Social Proof
21.1.3.2.3. Speed
21.1.3.2.4. Desired Action
21.1.3.3. Analytics
21.1.3.4. Targeted Traffic
21.1.3.4.1. Ads
21.1.3.4.2. Pull Components
21.1.3.4.3. SEO
21.1.3.5. Photos/Videos
21.1.3.6. Own your Copyright
21.1.3.7. Website Architeture
21.1.3.7.1. Nesting
21.1.3.7.2. Naming Conventions
21.2. Marketing Strategy
21.2.1. Your USP
21.2.2. Path of Discovery Strategy
21.2.2.1. SEO
21.2.2.2. Other Top Ranked Pages
21.2.2.3. Social Groups
21.2.3. Create Demand
21.2.4. Sought After/Refferals
21.2.5. Segments
21.2.5.1. HOA's
21.2.5.2. Retail CI's
21.2.5.3. Video Messages
21.2.5.4. Families
21.2.5.5. Companies
21.2.5.6. Pre-schools
21.2.5.7. Photographers
21.2.5.8. Video Services
21.2.6. Turning your Features into Benefits
21.2.7. Earned Media
21.2.7.1. Backgrounder
21.2.7.2. Media Skills
21.2.7.3. Relationships
21.3. Off-Line
21.3.1. Santa Meet-Ups
21.3.1.1. FORBS
21.3.1.2. IBRBS
21.3.2. Direct Mail
21.3.2.1. Post Cards
21.3.2.2. Inserts
21.3.3. Networking
21.3.3.1. BNI
21.3.3.2. Chamber of Commerce
21.3.4. Cars
21.3.4.1. Signs
21.3.4.2. License Plates
21.3.4.3. Wraps
21.3.5. Cards
21.3.5.1. Adults
21.3.5.2. Children
21.4. Reviews
21.5. Referrals
21.5.1. Follow-ups
21.6. Quick Response Kit
21.6.1. One Sheet
21.6.2. Head Shots
21.6.3. Bio
21.7. Elevator Pitch
22. Other Opportunites
22.1. Staff
22.2. Equipment
22.3. Increase Lifetime Value of Customers
22.4. Entertainment Industry
22.4.1. Talent Agents
22.4.2. Self-Booking
22.4.3. Union/non-Union
22.4.4. Commercials
22.4.5. Movies/TV
22.4.6. Commercial Photography
22.4.7. Social Media
22.4.7.1. Instagram
22.4.7.2. Facebook
22.4.7.3. Tiktok
22.4.7.4. Other