KeepCup

1. P

1.1. Comm.mix (at present)

2. Price

3. Product

4. KC's 4P's (at present)

5. Place

5.1. Online and coffee shops

5.2. ff

6. Marketing

7. Corporate communication

7.1. Integration

7.2. Differentiation

8. Intercultural communication

8.1. Adaptation

8.2. Standardization

9. Branding

9.1. Identity

9.2. Strategy

9.3. Equity