Rethinking the bank branch in a Digital World

1. The most innovative banks have learned to provide customers with just this kind of fusion.

1.1. They create 'signature' experiences and new sources of value

1.1.1. focus on one or two key omnichannel experiences

1.1.1.1. buy a car

1.1.1.2. buy a home

1.2. They reconfigure their branch network

1.2.1. reformatting branches

1.2.2. creating 'hub' flagship branches

1.2.2.1. serve as showrooms for complex product sales

1.2.3. 'spoke' branches

1.2.3.1. include video links to producto specialists

1.2.4. 'pop-up' branches

1.2.4.1. combine bank with cafe

1.2.5. Ohio has installed video tellers in its branches

1.2.5.1. synced to the bank's online platform

2. Physical banking is evolving rapidly but not disappering

2.1. fewer in number

2.2. but more useful and efficient

3. Leading banks are reinventing themselves

3.1. innovative mashups

3.2. digital technologies

3.3. physical facilities

4. More US bank brances closed in 2013 than ever before.

5. Authors

5.1. Darrell Rigby

5.2. Mike Baxter

6. people still like to deal with a banker for certain kinds of transactions

6.1. for taking out a mortgage

6.2. or starting a banking relationship

7. Leading banks are bucking the branch-closing trend.

7.1. Jp Morgan Chase opened more branches

7.2. USAA bank Opened physical service centers at key locations