ANTHROPOLOGIE - Womenswear - Trend Forecast - Fall/Winter 2015
von Tanuja Kane
1. BRAND STUDY
1.1. Ethos
1.2. Brand Landscape
1.2.1. comparison to other contemporary brands likes J crew, Banana republic, Denim & Supply, Zara
1.3. Perceptual map
1.3.1. price
1.3.2. service
1.3.3. unique merchandise
2. KEY TRENDS
2.1. Four Trends for each Target Profile
2.1.1. Name of Theme
2.1.2. Inspiration/Story
2.1.2.1. Some ideas - Tribal, Normacore, White, Jewel tones
2.1.3. Colour
2.1.3.1. deciding color ranges for each theme
2.1.4. Texture
2.1.5. Silhouette
2.1.5.1. style guides for tops & bottoms
3. PRESENTATION
3.1. powerpoint/prezi
4. TARGET CUSTOMER
4.1. General Profile
4.2. Specific Profiles
4.2.1. The Prepster
4.2.2. The Sophisticate
4.2.3. The Belle/Dolce Vita
4.2.4. The Styledriver
5. RESOURCES FOR TREND FORECASTING
5.1. Trend Forecasting services
5.1.1. Doneger
5.1.2. WGSN/Stylesight
5.1.3. Fashion Snoops
5.1.4. Trend Council