Personal voice vs. organization

1. Inconsistent facts

2. Conflict

3. disclosure

3.1. independent branches

4. Libel

5. internal vs. public-facing

6. Inconsistent message

7. Tone and culture

7.1. language: plain vs. precise vs. jargon

8. inappropriate content

9. bias

9.1. personal opinion

9.2. hate/bigotry

10. Relationships

11. Who's responsible?