Lorraine Briggs
von Vernon Yerkess
1. Social Media
1.1. Manage Dexy
2. Mobile
3. Management of TradePlan
4. Regular Marketing Updates
5. Engage with Internal Departments
6. Virtual Distribution
6.1. Web Content
6.2. Manage Social via Dexy
6.3. Catelogues
6.4. Trade Customers
6.4.1. Garden Centres etc.
6.5. Online Trade Counter
7. SEO
7.1. external / Door4 ?
8. PPC
8.1. Door4
9. Affiliates
9.1. WebGains
10. OnLine PR
11. Keyword
11.1. From PMs
12. Reports & KPIs
12.1. Daily
12.2. Weekly
12.3. Monthly
12.4. Annual
12.5. Seasonal
12.6. Sales per market v category v target v timed periods
12.7. Power BI
13. Company Marketing Strategy
13.1. Straplines / Logos
13.2. Content