E4

1. As a product of Channel 4, E4 is a public service commercial broadcaster, so it costs nothing to the tax, or license fee payers. However, it has freedom with the content as it produces and sources "original programming and online content from independent production companies."

2. Channel Ethos: According to the Channel 4 website, the E4 channel ethos includes:

3. Type of Broadcaster:

4. - Stimulate discussions among the public on modern issues

5. - To show alternative points of view

6. Why Choose E4?

7. Using E4 to broadcast my production would be a good idea as the channel attracts an audience of young adults. This matches the audience that I would like to target also. The channel shows other products that are quite similar to the one that I will produce. For example, Hollyoaks is broadcast on both Channel 4 and E4, which is quite similar to my idea as it shows the conventional soap opera themes and multi-strand narratives that will be displayed in my own production.

8. - dedication to innovative and quality content

9. - To reflect the culturally diverse aspect of the UK