The mind of visualisation

1. HOW SCIENCE CAN HELP US BUILD BETTER DATA PROJECTS

1.1. We don't want to be wrong: We do not like to test if we're rightt

1.2. NYT : One Report Divergent Perspectives

1.2.1. showing biases

2. New Forms

2.1. Cartograms

2.2. y/n

2.3. workers compensation benefits

3. Optical Illusions

3.1. magicans direct your view by moving their hand straight or curved

4. Lena Groeger | Pro Publica

5. What happens in users mind when user approaches data project

5.1. We're not rational

5.2. Framing

5.2.1. 10/100 have problems is perceived titally different from 90/100 with no problems

5.2.2. Brain scans influence jurys decision more than other evidence - even if they're just pretty

5.2.3. = We have mental frames, even if we think we're deciding rational

6. What does that mean for graphics?

6.1. Reading charts has to be learned

6.2. In US 63% can read scatterplots

6.3. ! Correlation is not causation

6.4. Line chart vs bar chart = Line = trend, bar = data points