Mass media tools

1. Sponsoring

2. Patronage

3. Public relations

4. Fair

5. National

6. Radio

6.1. Local

7. Press

7.1. Promotional insert

8. Television

9. Poster campaign

9.1. 4 x 3

9.2. Urban fourniture

9.3. Urban transport

10. Internet

10.1. Sponsoring

10.2. advertising banner

10.3. Pop-up

11. Cinema