1. Target your ideal Audience
1.1. Step 1: Optimize your audience
1.1.1. Who is the ideal buyer for your product/service?
1.1.1.1. Tools to use
1.1.1.1.1. Towerdata; analyze your mailing list
1.1.2. Where do they hang out?
1.1.2.1. Tools to use
1.1.2.1.1. Compete; use "Incoming traffic" (your site or your competitors site to find out where the traffic is coming from.
1.1.2.1.2. Alexa; demographic information.
1.1.2.1.3. Quantcast; demographic information provider
1.1.3. Who is already selling to them?
1.1.3.1. Tools to use
1.1.3.1.1. Neustar; customer behaviour
1.1.4. How can you best target them?
1.1.4.1. 96% of people watch TV
1.1.4.2. 91% of people read magazines
1.1.4.3. 82% of people listen to radio
1.1.4.4. 76% of people are internet users
1.1.4.5. 52% of people are smartphone users
1.1.4.6. Tools to use
1.1.4.6.1. Audience Intersect
1.1.4.6.2. Facebook Insights
1.1.4.6.3. Twitter
1.1.4.6.4. Pinterest promoted pins
1.1.4.6.5. Adwords
1.1.5. All tools; for reference - learn more
1.1.5.1. Google Analytics
1.1.5.2. Chartbeat
1.1.5.3. Intent HQ
1.1.5.4. Rapportive
1.1.5.5. Followerwonk
1.1.5.6. Gigya
1.1.5.7. Moat
1.1.5.8. Mailchimp
1.1.5.9. Full contact
1.1.5.10. Mingly
1.1.5.11. MineMyMail
1.1.5.12. Riffle
1.1.5.13. Datanyze
2. Scientifically craft the best Offers
2.1. Trending Tools
2.1.1. Spike
2.1.2. BuzzFeed
2.1.3. ClickBank
2.1.3.1. CB Engine (Clickbank market research tool)
2.1.4. Terapeak
2.1.4.1. Ebay and Amazon research