1. Conversion Funnel
1.1. Lead magnet
1.1.1. Tripwire
1.1.1.1. Special Report / Info
1.1.2. Autoresponders
1.1.2.1. http://www.activecampaign.com/
1.1.3. Landing / Squeeze Pages
1.1.3.1. Exit Intent Optin Offer
1.1.3.2. https://thrivethemes.com/landingpages/
1.2. Tracking Pixels
1.2.1. For remarketing
1.2.1.1. Future use
1.3. Clear USP
1.3.1. Focus on - "this is what I have been looking for" response
2. Discuss
2.1. WPengine
2.2. SSL
3. Website
3.1. New design and template
3.1.1. X Framework
3.1.1.1. http://theme.co/x/
3.2. Unique Service Offering
3.2.1. Personalized Integrative Oncology
3.3. Use Schema.org markup / SEO
3.3.1. http://schema.org/MedicalEntity
3.4. Quotes
3.4.1. “It is more important to know what sort of person has a disease than to know what sort of disease a person has.” Hippocrates
3.4.2. “The good physician treats the disease; the great physician treats the patient who has the disease.” Sir William Osler
3.5. Segmenting
3.5.1. brain
3.5.2. breast
3.5.3. colon
3.5.4. liver
3.5.5. lung
3.5.6. pancreas
3.5.7. prostate
3.5.8. stomach
3.5.9. thyroid