Copy of Market Research
von Pierre-Nicolas Schwab
1. Attention points
1.1. Interpretation of results
2. Price
3. Benefits
4. Desk Research
4.1. online public ressources
4.2. scientific papers
5. Competition analysis
5.1. Professional fairs
6. Qualitative techniques
6.1. ethnography
6.2. interviews
6.2.1. How to prepare an interview guide
6.2.2. How to code a qualitative interview
6.2.3. How to conduct qualitative research in different languages / countries
6.3. focus groups
6.3.1. Interviews or Focus Groups ? What is best.
6.3.2. Problems that can't be solved with focus groups