Youtube

1. Opportunities

1.1. Cheaper

1.1.1. e.g Lower Cost ( its on it's own Youtube Channel)

1.2. Personal

1.3. Easily Accessible

1.4. Endorsement

1.5. Reachable

1.5.1. e.g Target Audience

2. Challenges

2.1. No Internet Connection

2.2. Hackable

2.3. Buffering

2.4. Lower Quality

2.4.1. e.g Some youtubers don't put thought in the endorsement videos

2.5. Negative Social Influencers

2.5.1. e.g Controversies surrounding the influencer