www.nfl.com

1. Gestural

1.1. referee call

1.2. Sideline reporters’ hand gestures

1.3. Audience responses to call

1.4. Player responses to call

2. Spatial

2.1. Tab layout

2.2. Team standings and league rankings

2.3. Formation line-up & analysis

3. Linguistic

3.1. Nicknames & background information increases player popularity

3.2. Standardizes Football terminology

4. Aural

4.1. Podcasts of NFL talk shows

4.2. Fan reactions

4.3. Player reactions

4.4. Game commentary

4.5. Musical introductions and half-time shows

5. Visual

5.1. videos of games

5.2. player interviews

5.3. highlight videos

6. Context

6.1. Highly interactive, with photographs and videos of favorite team and players

6.2. Historical statistical information about games and players and the league

6.3. Links to other sites that allow support of the NFL

7. Author

7.1. NFL Reporters

7.2. Fan commentary

8. Genre

8.1. Sports

8.2. Drama

8.3. Health & Medicine

9. Purpose

9.1. Feed information about the NFL to interested parties

9.2. Allows Fantasy Football players to play online

9.3. Gives NFL shoppers the portal to team sites

9.4. Allows fans to watch videos of their favorite teams and stream games

10. Audience

10.1. Sports-enthused males

10.2. Sports-enthused females

10.3. Fantasy football players

10.4. NFL gear shoppers