Creatives

1. Emotional

1.1. Personal

1.2. Intriguing

1.3. Social

1.4. Setting the trend

2. Rational

2.1. Benefits

2.2. Simplicity

2.3. Product core

3. Reacting

3.1. Comprehension

3.2. Actual

4. Brand image

4.1. Trust

4.2. Awarded

4.3. Partnerships

5. Visual principles

5.1. Basic Ad structure

5.1.1. Grid1

5.1.2. Grid2

5.1.3. Grid3

5.2. readability

5.2.1. Correct

5.2.2. Incorrect

5.3. Focused

5.4. Minimalism

5.5. Eye catching