Customer Experience Management System

1. Scope

1.1. Establish better communication channels

1.2. Create customer database for analysis

1.3. Research customer experience through realtime feedback from customers

1.4. Marketing and Branding

2. Needs

2.1. Manage customer experiance

2.2. One stop solution for all customer needs

2.3. Optimise interaction with customer

2.4. Foster customer loyality

3. Users

3.1. Enterprise Customers

3.2. Regular Customers

3.3. Business Clients

3.4. Overseas Customers

4. Constraints

4.1. Time consuming

4.2. Costly

5. Risks

5.1. Security breach

5.2. Loss of customer data