The sucess story of Amazon
von Matthias Schöch
1. What was the first name of amazon?
1.1. Cadabra
2. How did Amazon develop its range of products?
2.1. first it was a bookshop
2.2. sonn they started selling music, software, toys, tools...
3. What was the biggest invention?
3.1. The Kindle e-book
4. How is amazon promoted?
4.1. mouth recommendations
4.2. positive reviews
5. How got amazon ahead of its competitors?
5.1. free shipping
5.2. lowest prices on the planet
5.3. good service
5.4. gifts