BRAND NAME INSPIRATION
An exploration of the relationship between the Brand Personality and name generation
1. VALUES - WHAT DO WE STAND FOR?
1.1. TO CHALLENGE AND INSPIRE
1.2. BRING CREATIVITY TO BUSINESS PLANNING
1.3. TO MAKE THE COMPLICATED - SIMPLE
1.4. CHRIS - TO ENABLE ENTREPRENEURS TO BUILD BETTER BUSINESSES
2. ADJECTIVES - WHAT 3 ADJECTIVES DESCRIBE OUR BRAND
2.1. INSPIRATIONAL
2.2. KNOWLEDGABLE
2.3. PROFESSIONAL??
3. BRAND ARCHETYPE - WHAT"S OUR PERSONALITY
3.1. PRIMARY: Sage SECONDARY: Magician
4. POSITIONING STATEMENT
4.1. We are for the Template Founders who are unhappy with the un-engaging business planning tools that do little to inspire creativity and drive their ideas forward. We will provide them with a creative, simple and challenging space and act as their first business partner to ensure they build better, more attractive and successful businesses.
5. BRAND PROMISE
5.1. Provide the most creative, challenging and inspiring place to make your idea a reality
5.2. The place where ideas become a reality
6. BRAND TONE
6.1. FRIENDLY
6.2. PROFESSIONAL
6.3. INSPIRING
6.4. CHRIS - PASSIONATE
7. BRAND SLOGAN
7.1. A. Where it starts!
7.2. B. The venture in adventure
8. FUNCTIONAL BENEFITS
8.1. A virtual business partner with complementary skills
8.1.1. CHRIS - A virtual business partner to complement your skills
8.2. Grow idea into a business and brand
8.3. Everything for your business in one place
8.4. Brilliant-Professional Branding
9. EMOTIONAL BENEFITS
9.1. Inspirational support and guidance
9.1.1. CHRIS - Inspiration to fulfil your dream
9.2. Look Professional
9.2.1. CHRIS - is this an emotional benefit?
9.3. Create a business from a passion
9.4. Become a better entrepreneur
9.4.1. CHRIS - Confidence in your ability to be an entrepreneur
9.5. CHRIS - Trusted source of support + guidance
10. WHO WE ARE FOR
10.1. THE TEMPLATE FOUNDER The creative but inexperienced, tech-savvy first time business owner who actively seek online tools to make their life easier as they start their business adventure.
11. NAME GENERATION
11.1. VENTUREHERO - available as .com
11.2. VENTURHERO - available as .com
11.3. PLANNR - .com and .co taken by other companies that appear defunt - plannrnow.com available . plannr.biz available
11.4. IDEALI - .com taken but not being used, others available
11.5. VENTURENOW - .com taken but not being used. Others available
11.6. VENTURA - .com taken by a US crane business, other domains available
11.7. VENTURNOW - .com available
11.8. SCHEMA
11.9. TENZIN
11.10. SPARKR - .com taken but not being used - .io available - is a new startup with that name for a new torch
11.11. IDEALL ideall.com taken but different language and industry
11.12. IDERO - .com not available / many others avaialble
11.13. SKILLSI - .com available for £1k
11.14. SPARKI - .com taken but not in use
11.15. PARTNA - .com taken but not in use, many other available domains .io / .eu
11.16. BUZI - .com not available but site is not really being used
11.17. CREATORSPACE .com taken but not in use
11.18. HUBBLE - Taken
11.19. CREATAHUB - .com available
11.20. CREATASPACE - .com taken but not in use
11.21. JURNI - .com taken but can be bought
11.22. VENTUREMAP
11.23. VENTURENAV
11.24. BIZNAV
11.25. VENTURE.BIZ
11.26. VENTUREMAPPER
12. BRAND NAME CHECKLIST
12.1. Impressive & Captivating:Does your brand stand out from the competition? Is it original and easy to remember?
12.2. Functional: Does it explain what you do OR capture the personality of your brand in a meaningful way?
12.3. Positive: It has positive connotations in the market it serves (importantly no negative connotations)
12.4. Visual: Does the name itself have potential to be eye-catching even without a logo?
13. BRAND NAMING
13.1. AUDIENCE
13.1.1. FOUNDER
13.1.1.1. ENTREPRENEUR
13.1.1.2. BUSINESS MAN
13.1.1.3. CREATOR
13.1.1.3.1. MAKER
13.1.1.3.2. UNIQUE
13.1.1.3.3. FIRST
13.1.1.3.4. INVENTIVE
13.1.1.3.5. VISIONARY
13.1.1.3.6. STARTER
13.1.1.4. BUILDER
13.1.2. BUSINESS
13.1.2.1. VENTURE
13.1.2.2. COMPANY
13.1.2.3. CORPORATION
13.1.2.4. BIZ
13.1.2.5. CRAFT
13.1.2.6. TRADE
13.1.2.7. STARTUP
13.1.3. FEELINGS
13.1.3.1. EXCITED
13.1.3.2. ENGAGED
13.1.3.3. NERVOUS
13.1.3.4. TALK ABOUT IT A LOT
13.1.3.5. CURIOUS
13.1.3.6. NOUS
13.2. ARCHETYPE
13.2.1. EXPLORER
13.2.1.1. BRAVE
13.2.1.1.1. NOBLE
13.2.1.1.2. COURAGE
13.2.1.2. HERO
13.2.1.3. BOLD
13.2.1.4. SEEKER
13.2.1.5. FAMOUS EXPLORERS
13.2.1.5.1. JACQUES CUSTAU
13.2.1.5.2. COLOMBUS
13.2.1.5.3. MARCO POLO
13.2.1.5.4. ASTRONAUGHTS
13.2.1.5.5. JULES VERNE
13.2.1.6. JOURNEY
13.2.1.6.1. PATH
13.2.1.6.2. STEPS
13.2.1.6.3. WAYPOINTS
13.2.1.6.4. STEPPING STONES
13.2.1.6.5. DISCOVERY
13.2.2. ADVENTURE
13.2.2.1. INTO THE UNKNOWN
13.2.2.1.1. SPACE
13.2.2.1.2. SECRET
13.2.2.1.3. UNDISCOVERED
13.2.2.1.4. FUTURE
13.2.3. FREEDOM
13.2.4. INDEPENDENT
13.2.4.1. INDIE
13.2.4.2. UNIQUE
13.2.4.3. SELF-RELIANT
13.3. FUNCTIONAL BENEFITS
13.3.1. SINGLE SPACE
13.3.1.1. SPOT
13.3.1.2. LOCATION
13.3.1.2.1. HOME
13.3.1.2.2. OFFICE
13.3.1.2.3. WORKSPACE
13.3.1.2.4. DESK
13.3.1.3. PLACE
13.3.1.4. HUB
13.3.2. BRILLIANT
13.3.2.1. GREAT
13.3.2.2. AWESOME
13.3.2.3. BETTER
13.3.2.4. BOLD
13.3.3. IDEA
13.3.3.1. DREAM
13.3.3.1.1. GOAL
13.3.3.1.2. ASPIRATIONS
13.3.3.1.3. OBJECTIVES
13.3.3.1.4. AMBITIONS
13.3.3.1.5. PASSION
13.3.3.2. START
13.3.3.2.1. GENESIS
13.3.3.2.2. ORIGINS
13.3.3.2.3. GENERATE
13.3.3.3. SPARK
13.3.3.3.1. KINDLE
13.3.3.3.2. TRIGGER
13.3.3.3.3. TINDER
13.3.3.3.4. EUREKA
13.3.4. EVERYTHING
13.3.4.1. ALL TOGETHER
13.3.4.2. EXTENSIVE
13.3.5. PARTNER
13.3.5.1. FRIEND
13.3.5.2. CHUM
13.3.5.3. BESTIE
13.3.5.4. SKILLS
13.3.5.5. SIDEKICK
13.3.5.6. CO-PARTNER
13.3.6. VIRTUAL
13.3.6.1. SMART
13.3.6.2. DIGITAL
13.3.6.3. CLEVER
13.3.7. CHRIS - SUPPORT
13.3.7.1. HELP
13.3.7.2. ENABLE
13.3.7.3. GUIDANCE
13.3.7.4. FACILITATE
13.3.7.5. HOLD UP
13.3.7.6. ENCOURAGE
13.4. VALUES & ADJECTIVES
13.4.1. CHALLENGE
13.4.2. INSPIRE
13.4.3. SIMPLE
13.4.3.1. EASY
13.4.3.2. NO PROBLEM
13.4.3.3. PAINLESS