DATA-DRIVEN MARKETING

1. DISPLAY ADVERTISING & RE-TARGETING

1.1. DISPLAY ADVERTISING

1.1.1. What is this

1.1.2. Overview & Revolution

1.1.2.1. Overview

1.1.2.2. Revolution

1.1.3. Quiz

1.2. RE-TARGETING

1.2.1. What is this

1.2.2. How does it work

1.2.3. Why do we need it

1.2.4. Quiz

2. MEDIA PLANNING

2.1. What is this

2.2. Process & Examples

2.2.1. Market analysis

2.2.2. Establishing the media objective

2.2.3. Setting the strategy

2.2.4. Implementation

2.2.5. Evaluation and follow-up

2.3. Quiz

3. DIGITAL METRICS & MEASUREMENT

3.1. DIGITAL METRICS

3.1.1. What is this

3.1.2. Why do we need understand them

3.1.3. Define KPIs to measure

3.1.4. How many types and classify

3.1.5. Quiz

3.2. MEASUREMENT

3.2.1. Why do we need it

3.2.2. Platform to help us measure

3.2.3. Quiz