Digital Marketing Trends For The 2017 Holiday Season

1. Social media marketing puts products right where consumers spend their time.

1.1. Generation X and Millenials

1.1.1. Buy online

1.1.1.1. Take pictures

2. Video makes the season come alive with sales.

2.1. At least half of shoppers will search for a product video before visiting an online store.

2.2. Best ROI

3. Blockchain

3.1. Lets companies and their partners manage and track digital transactions.

3.1.1. Basis of loyalty programs.

3.1.2. Always keep customers top of mind

4. Omnichannel marketing

4.1. Multi-channel sales approach that provides the customer with an integrated shopping experience.

5. Mobiles lead the way.

5.1. Smartphones used for research

5.1.1. Products

5.1.2. Pricing

5.1.3. Purchasing

5.2. At least 65% of consumers have shopping apps.

6. More efficient spends with programmatic marketing.

6.1. Deliver digital ads in real time

6.1.1. Specific Audiences

6.1.1.1. Highly targeted messaging

6.1.2. Managed delivery times

6.1.3. Programmatic geotargeting

6.1.3.1. Attracts customers

6.1.3.1.1. Proximity to stores

6.1.3.1.2. Interest in a retailer’s products