1. TIPOS Y NIVELES DE ENTORNO / TYPES AND LEVELS OF ENVIRONMENT
1.1. ENTORNO GENERICO/GENERIC ENVIRONMENT
1.1.1. una organización se refiere al medio externo que rodea la empresa / an organization refers to the external environment that surrounds the company
1.1.1.1. ENTORNO POLÍTICO-LEGAL /ENVIRONMENT POLITICAL-LEGAL
1.1.1.2. ENTORNO ECONOMICO / ECONOMIC ENVIRONMENT
1.1.1.3. ENTORNO SOCIO-CULTURAL / SOCIO-CULTURAL ENVIRONMENT
1.1.1.4. ENTORNO TECNOLOGICO / TECHNOLOGICAL ENVIRONMENT
1.1.1.5. ENTORNO ECOLOGICO O MEDIOAMBIENTAL /ECOLOGICAL OR ENVIRONMENTAL ENVIRONMENT
1.2. ENTORNO ESPECIFICO/SPECIFIC ENVIRONMENT
1.2.1. este entorno es mas próximo y sus modificaciones de una manera directa y particular./this environment is closer and its modifications in a direct and particular way
1.2.1.1. COMPETENCIA RIVALIDAD ENTRE COMPETIDORES EXISTENTES / COMPETITION RIVALITY BETWEEN EXISTING COMPETITORS
1.2.1.1.1. COMPETIDORES POTENCIALES/ POTENTIAL COMPETITORS
1.2.1.1.2. COMPRADORES/ BUYERS
1.2.1.1.3. PRODUCTOS SUSTANTIVOS/SUBSTANTIVE PRODUCTS
1.2.1.1.4. PROVEEDORES/ SUPPLIERS
2. MERCADEO/ MARKETING
2.1. sistema total de actividades de negocios cuya finalidad es planear, fijar el precio, de promover y distribuir los productos/total system of business activities whose purpose is to plan, price, promote and distribute products
2.1.1. FACTORES BASICOS DEL MERCADEO/BASIC MARKETING FACTORS
2.1.1.1. PRODUCTO, PRECIO/ PRODUCT, PRICE
2.1.1.2. COMUNICACION, DISTRIBUCION/ COMMUNICATION, DISTRIBUTION
2.1.1.3. EMPAQUE, PODER/ PACKAGING, POWER
2.1.1.4. RELACIONES PUBLICAS, INTELIGENCIA DE MERCADOS/ PUBLIC RELATIONS, MARKET INTELLIGENCE
2.1.1.5. SERVICIO POST-VENTA/ AFTER-SALE SERVICE
2.1.1.6. MARCA, LOGITICA, INNOVACION/ BRAND, LOGITICS, INNOVATION
2.1.2. PROCESOS MAYORES DEL MERCADEO/ MAJOR MARKETING PROCESSES
2.1.2.1. se ejecutan dentro de un sistema de mercadeo construido alrededor de un doble flujo de productos/they are executed within a marketing system built around a double flow of products
2.1.2.1.1. CONCENTRACION/ CONCENTRATION
2.1.2.1.2. NIVELACION O AJUSTES/ LEVELING OR ADJUSTMENTS
2.1.2.1.3. DISPERSION/ DISPERSION
2.1.3. FUNCIONES DEL MERCADEO/ MARKETING FUNCTIONS
2.1.3.1. INTERCAMBIO/EXCHANGE
2.1.3.2. FISICAS/ PHYSICAL
2.1.3.3. FACILITADORES/ FACILITATORS
2.1.3.4. BASICAS/ BASICS
3. By the way, this is a floating topic. To create a floating topic, simply drag it away from the map center.
4. PROCESO DE DIRECCION -ANALISIS ESTRATEGICO/ DIRECTION PROCESS - STRATEGIC ANALYSIS
4.1. ANALISIS DEL ENTORNO/ SURROUNDING ANALYSIS
4.1.1. (análisis externo) - Entorno Genérico-Entorno Especifico/ (external analysis) - Generic Environment-Specific Environment
4.2. ANALISIS DE LA EMPRESA /COMPANY ANALYSIS
4.2.1. (Análisis Interno)- Recursos y capacidades-cadena de valor añadido/ (Internal Analysis) - Resources and capabilities-value added chain
4.3. ANALISIS ESTRATEGICO/STRATEGIC ANALYSIS
4.3.1. permite a la dirección conocer la posición competitiva de la empresa/ allows management to know the competitive position of the company
5. DIAGNOSTICO DAFO/ SWOT DIAGNOSIS
5.1. ANALISIS EXTERNO/EXTERNAL ANALYSIS
5.1.1. oportunidades y amenazas/ opportunities and threats
5.2. ANALISIS INTERNO/ INTERNAL ANALISIS
5.2.1. puntos fuertes y débiles/ strengths and weaknesses