Scandinavian Airlines
par Annika Alms
1. Internal
1.1. Products
1.1.1. Euro bonus card
1.1.2. Flights
1.1.2.1. In-flight services
1.1.3. Cargo
1.2. Services
1.2.1. Ticketing
1.2.2. Ticket classes
1.2.3. SAS website
1.2.4. New Nordic Food Manifesto
2. Unions
2.1. Labour laws
3. Politics
3.1. Flight regulations
3.2. Oil prices
3.3. Trade regulations
3.4. Environmental regulations
4. Transport operators
4.1. Transport to/from airport
5. External
5.1. Competitors
5.1.1. Medium/upper class airlines
5.1.2. Low cost airlines
5.1.3. Different competitive sirlines based on continent
5.1.4. Competitors based on route doiminance
5.1.5. Other transport companies (e.g. train or bus)
5.2. Customers
5.2.1. Leisure travellers
5.2.2. Business travellers
5.2.3. Corporate companies
5.2.4. Cargo operation customers (e.g. post)
6. Institutions
6.1. Travel agents
6.1.1. Booking platforms
6.1.1.1. Metasearchers (e.g. Skyscanner)
6.2. Insurance companies
6.3. Swedavia
6.3.1. Ground handling services
6.4. Aircraft companies (e.g. Airbus)
6.4.1. Engineers & mechanics