McDonalds

1. Customers

1.1. Potential customers

1.1.1. Price sensitive

1.1.2. Single families

1.2. Value + Quality of product

1.3. Customer service

2. Communities

2.1. Local residents

2.1.1. Local business + jobs

2.2. Environmentalists

2.3. Charities

2.4. Local campaigners

2.5. Schools

3. Competitors

3.1. Five Guys

3.2. KFC

3.3. Burger King

4. Media

4.1. News

4.2. Newspapers

4.2.1. New paper give out daily vouchers for fas food

4.3. Social media + Blogs

4.3.1. Vloggers paid to advertise fast food to young audience

4.4. Television

4.4.1. Advertising Standard Authority

4.5. Trade press

5. Banks

5.1. Interest rates

5.2. Creditors

6. Government

6.1. Legislations + Regulations

6.1.1. European Communities Act

6.1.2. Sugar tax

6.1.3. Food Safety Act

6.1.4. Food Hygiene Act

6.2. Food Standard Agency

6.3. Food Commission

6.4. NGOs

7. Employees

7.1. Trade union

7.1.1. Working conditions

7.1.2. SalaryWage

7.2. Management

7.3. Work council

7.3.1. Job security

7.3.2. Job satisfaction

8. Suppliers

8.1. Trade associations

8.2. Services

9. Pressure Groups

9.1. Nutritionists

9.1.1. HFSS

9.2. Animal Rights groups

9.3. Eco Warriors

10. Owners

10.1. Shareholders

10.1.1. Business Performance

10.1.2. Dividends

10.2. Investors

10.2.1. Profit