2. The term “big data” refers to data that is so large, fast or complex that it’s difficult or impossible to process using traditional methods. The act of accessing and storing large amounts of information for analytics has been around a long time. But the concept of big data gained momentum in the early 2000s when industry analyst Doug Laney articulated the now-mainstream definition of big data as the three V’s
3. How Big Data Works - Integrate - Manage - Analyze
4. Examples of Big Data - Comparative analysis - Social media listening - Marketing analysis - Customer satisfaction and sentiment analysis
5. The Five Organizational Benefits of Big Data - Understand market trends - Understand customer needs better - Work on bettering company reputation - Promotes cost-saving measures - Makes data available
